Mobile payments landscape in Zimbawe | Beyond 2015
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Transcript of Mobile payments landscape in Zimbawe | Beyond 2015
Evolys Digital is changing the way we do business in Zimbabwe for the better. Already their clients are benefiting fro m their wealth of knowledge in deploying mobility solutions for businesses big and small. Whether its mobile aggregation services USSD, Bulk SMS and mobile marketing, or mobile apps (android, iOS, Blackberry) Evolys Digital is the best company in Zimbabwe to deploy such services at the least possible cost to your business. They add value to business in Zimbabwe. Evolys Business. doing business better
Mobile Payments in Zimbabwe :
Consumer perspectives & Growth opportunities
This document allows you to see the potential and opportunities that exist in the mobile payments space in Zim-babwe, and its effect on emerging businesses and existing ones. It illus-trates how the biggest influencer in technology and mobile payments are changing and shaping the mobility eco-
system in Zimbabwe and beyond.
doing business better
Why You Should Read This Document
Evolys Digital is changing the way we do business in Zimbabwe for the better. Already their clients are benefiting fro m their wealth of knowledge in deploying mobility solutions for businesses big and small. Whether its mobile aggregation services USSD, Bulk SMS and mobile marketing, or mobile apps (android, iOS, Blackberry) Evolys Digital is the best company in Zimbabwe to deploy such services at the least possible cost to your business. They add value to business in Zimbabwe. Evolys Business. doing business better
ContentsIntroduc�on....................................................4
Mobile Money Transfers................................5
Mobile Money Gaining Momentum...............6
At a Glance.....................................................7
Zimbabwe by 2020........................................8
M- Co�erce.................................................9
Remi�ance Poten�al in Zimbabwe................10
Where to go next?.......................................14
Open Money.................................................15
Evolys digital is changing the way people send, spend and receive money in Zimbabwe. It is the next generation in digital technology with services such as Evolys Digital, Evolys Business and Evolys Payments (Swypeup Register) are changing businesses all over Zimbabwe. Now we can safely say goodbye to Ecocash, Telecash and The ATM
Introduction
Money has been a central part of society for as long as we've had societies. It has connected cities, countries, cultures and people
Until now, money has been about dollars and rands, yens and euros, a physical method of exchange. But thanks to mobile tech-nology the way we send, spend and receive money is changing fast, mobile payments are gaining momentum and the benefits are clear, the potential too.
Yet today more than three quarters of all payments in Zimbabwe are still made in cash.
Services such as Ecocash (Econet), OneWallet (NetOne), Telecash (Telecel), Nettcash and Swypeup have received popular appeal from the public as they control over 60% of the mobile wallets active sub-scribers.
Already, there are over 5 million users of m-payments in Zimbabwe and the possibilities are endless.
The Evolys Business
Maurine MunyaviHead of Business Developments
Creating anOpen Money SocietyBringing finance and telecom together to empower people and businesses everywhere.
4
doing business better
The total value of transfers and transactions on mobile money ser-vices in Zimbabwe which include (Ecocash, Swypeup, Nettcash, OneWallet and Telecash), increased by close to 36 percent to US-D$403 million from USD$296 million recorded in the previous quar-ter.
This increase has been caused by an increase in affordable phones that now cost as little as USD$10. Which in turn raised the mobile active subscribers from 11,1 million active subscribers to 11,4 million subscribers.
The increase in mobile money transfer subscriptions for the period under review increased by close to 5 million subscribers as the number of agents for the period increased by a record 4 181 as mobile operators sought to increase their distribution networks for the mobile money services.
6
Mobile money transfers up by 36%
$86.65 103.79
$165.87
$296.42
$403.76
September January September January September
2012 2013 2014
MOBILE MONEY TRANSFERS IN ZIMBABWE
1598
2072
2809
3569
4181
September January September January September
2012 2013 2014
MOBILE MONEY AGENTS
doing business betterMobile Moneyis gaining momentum
* GSMA MMU Mobile Money Tracker 25th March 2014** Source: GSMA MMU State of the Industry Report 2013
228*
4,9M**Registered Accounts
~6M*Active users by
June 2016 –day period
225*Live deployments
in emerging markets August
2015
3**Deployments have
more than 1M active mobile money users
14Of deployments
are by Banks
4,9M
11,4Mmobile phone users in
the Zimbabwe
mobile money accounts
7,8Mpeople lack bank
accounts in Zimbabwe
50Mreal-time transactions
handled per day
ZimbabweBy 2020…
17 MSmartphone
Subscriptions
30 MMobile Subscriptions
X 20Mobile Data
Traffic growth
16 MMobile
Broadband Subscriptions Source: Evolys Digital Mobility Report, 2014
doing business better
-03-25 | Page 2
-
M - commerce more than payments
Orientation
M-commerce services
Financial services
Payment services
Choose and purchase Finance and pay Get started, use
and consumeService and relationship
› Advertisements› Promotions
› Aggregate/resell› Shopping carts/tools
› P2P› P2B› B2P› B2B
› Accounts› Cash handling› Savings› Loans› Insurances› Information services› Other financial services
e.g. investment products and foreign exchange
› Digital commerce services must support users’ “channel-hopping” throughout their shopping journey› Payment services feature in the intersection between m-commerce and financial services
› Delivery and pick up services
› Tickets› Receipts
› Loyalty programs/rewards
M-commerce services
Mobile Payments and NFC | Ericsson Internal | 2014-03-25 | Page 7
Mobile reduces cost to serve customers
MOBILE ECONOMICS ACCESS TO NEW CUSTOMERSENABLES
Market Regulatory variations
WALLET PLATFOR
M› Bank dominance and
exclusivity
› Driven by risk mitigation and reluctance to engage “unfamiliar” partners
› Single point of regulatory oversight
› Control and ownership of enabling infrastructure
WALLET PLATFOR
M› E�ective “marriage” of the
telco and bank
› Imaginative regulatory solution
› Full participation by stakeholders
› Supports the social financial inclusion agenda
WALLET PLATFOR
M› New players, new risks,
new experiences
› Knowledge of customer sector and needs
› Passion to diversify and drive sector
› Positioned to “win”
BANK LEDMODEL
MNO LEDMODEL
AGENT BANKINGMODEL
Mobile Payments and NFC | Ericsson Internal | 2014-03-25 | Page 8
Remittance opportunity
› Inflows coming into Zimbabwe
› Pan-Africa estimated to be large
› Price levels vary
$91M
Source: Evolys Business Consulting
5-25%
Slide title 44
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Bullets level 2minimum 20
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Where do we go next?
Transfer Store Grow
Capture daily retail spend
Bring local context
Inter- operability
It’s time for Money to Change When money is open, the way we send, spend, and receive money will change forever.
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