MOBILE NETVIEW 3 -...

M O B I L E N E T V I E W 3.0 REPORT GUIDE2013

2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html OR CALL 1-800-423-4511

MOBILE NETVIEW 3.0

Mobile NetView 3.0 provides measurement of both internet websites

and apps accessed on iOS and Android devices collected by the On Device

Meter (ODM).

http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html

3Copyright © 2013 The Nielsen Company

CONTENTSClick the blue links below to navigate directly to the content in this guide.

ACTIVE UNIVERSE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 -5

RANKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 -7

STANDARD METRICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

DUPLICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 -11

TARGETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 -13

AUDIENCE PROFILE ......................................... 14-15

TREND ................................................................... 16-17


MOBILE NETVIEW 3.0: REPORT GUIDEMOBILE NETVIEW 3.0: REPORT GUIDE

ACTIVE UNIVERSE REPORT

DISPLAY THE COMPOSITION AND USAGE HABITS PER DEMOGRAPHIC FOR ALL ACTIVE MOBILE USERS

WITHIN THE SPECIFIED TIME PERIOD.

To create an Active Universe report, select the relevant period from the drop-down list and then click Submit.

As a system default, application data is included in the report. Ad-supported sites and Adult sites are also included.

You can specify your reporting defaults from User Preferences.

With Active Universe reports you can understand skews of:

• A given website’s visitors versus competitors or the Active Online Population. • A given website’s page view consumption versus competitors or the Active Online Population.

The metrics provided in this report are listed below and apply to all entities and targets: Category, Target,

Unique Audience (000), Unique Audience Composition (%), Page Views per Person, Sessions per Person.

REPORT SPECIFICATIONSPeriod: Select desired report period from available options displayed in drop-down menu.

Target: All demos; All devices is the default and cannot be changed.

Entities: Choose from either All Sites or All Applications using the appropriate radio button.

Include: Check boxes corresponding to your reporting needs to include:

Applications, Adult Sites, Only Ad-Supported

(Ad Supported currently applies to websites only not applications).

Report Summary: States report selections for your review prior to submit.

http://en-us.nielsen.com/sitelets/cls/digital/Mobile-NetView30-Glossary.pdf




ACTIVE UNIVERSE REPORT

EXAMPLE

PLEASE CLICK THIS BOX FOR METRICS DEFINITIONS.




RANKING REPORT

PROVIDE A TOPLINE VIEW ACROSS ALL REPORTABLE ENTITIES, WITH RANKINGS FOR EACH REPORTING LEVEL.

The report displays all entities at the selected level that pass the minimum sample threshold of 40 panelists for the given

time period. The entities are reported in descending order of their Unique Audience. The reported metrics are displayed

across the columns. You can expand all reported Parent companies to see data for associated Brands/Channels.

To create a Ranking Report, select one of the following levels for a measurement period you designate:

All Parents, All Brands, All Channels, All Applications, All Domains, All Sub Domains.

Ranking report metrics represent all targets including application data, ad-supported sites, and Adult sites.

Once the report has been generated, you can filter the results by entity name.

Note – You cannot access Report Viewer Preferences for this report type. Columns cannot be hidden or appended.

REPORT SPECIFICATIONSPeriod: Select desired report period from available options displayed in drop-down menu.

Entities: Choose from available options displayed in drop-down menu:

All Parents, All Brands, All Channels, All Applications, All Domains, All Sub Domains

Include: Check boxes corresponding to your reporting needs to include:

Applications, Adult Sites, Only Ad-Supported

(Ad Supported currently applies to websites only not applications).





RANKING REPORT

EXAMPLE





STANDARD METRICS REPORT

PROVIDE A TOPLINE VIEW OF THE WEBSITE TRAFFIC FOR ALL BRANDS/CHANNELS WITHIN A CATEGORY

OR SUBCATEGORY.

You can see rankings for all Brands/Channels in a Category or Subcategory as well as gain a topline view

of website traffic for a custom list of entities you create.

The report displays all Brands and Channels at the selected level that pass the minimum sample threshold of 10 panelists

for the given time period. Brands/Channels are displayed in descending order of Unique Audience. Brands with 1+

Channels in the same Category/Subcategory may be expanded. The reported metrics are displayed across the columns.

Entities can be selected by choosing all websites within Category/Subcategory or by selecting individual websites

through several other methods. Expand all selected Parents and Brands to see their Brands/Channels and Channels

data, respectively. This information lets you analyze site performance per demographic.

Standard Metrics report data is sorted by Target. As a system default, all demographics and all devices are selected

for the report specification.

REPORT SPECIFICATIONSMeasurement Period: Select desired report period from available options displayed in drop-down menu.

Entities: Select entities using Browse, Search or Saved Selection options.

Use Add Selected button to include in report.

Targets: Select desired target from the Demographics or Platform/Device tab.





STANDARD METRICS REPORT

EXAMPLE





DUPLICATION REPORT

COMPARE ALL SELECTED CATEGORIES, SUBCATEGORIES, SITES, AND APPS TO DERIVE COMMON,

OVERLAPPING AUDIENCE AND UNDUPLICATED AUDIENCE MEASUREMENTS.

This report helps you understand the duplicated Audience across a list of entities. Entities can be selected by choosing

all websites within 1+ Category/Subcategory or by selecting individual websites through several other methods.

The report table displays all selected entities in rows. Entities are in descending order of Unique Audience

for the most recent month. The metrics are reported across the columns.

Common Audience - The Unique Audience that visited all the selected entities.

Unduplicated Audience - The Unique Audience and Active Reach of those that visited one or more of the selected websites.

A minimum of two selections from the Entities page is required but up to 25 selections are accepted.










DUPLICATION REPORT

EXAMPLE




TARGETING REPORT

TARGETING REPORTS IDENTIFY THE BRANDS/CHANNELS IN SPECIFIC CATEGORIES WITH THE HIGHEST

PERCENTAGE OF YOUR TARGET.

It reflects the total number of people within your target visiting all Brands/Channels, all those in specified categories,

or within a custom list you create.

Target Reports also identify the total number of devices within your target audience used to visit all Brands/Channels,

all those in specified categories, or within a custom list you create.

This report is sorted by Unique Audience. The system default includes all sites in the report.











TARGETING REPORT

EXAMPLE

TARGET SPECIFICATIONS



AUDIENCE PROFILE REPORT

HELP YOU UNDERSTAND THE DEMOGRAPHIC SKEWS OF A GIVEN WEBSITE’S VISITORS VERSUS COMPETITORS

OR THE ACTIVE ONLINE POPULATION, AS WELL AS OF A GIVEN WEBSITE’S PAGE VIEW CONSUMPTION VERSUS

COMPETITORS OR THE ACTIVE ONLINE POPULATION.

The Audience Profile Report is organized by user demographic characteristics for the selected categories, subcategories,

sites, and apps. The metrics provided in this report are: Unique Audience (000), Unique Audience Composition (%),

Composition Index by Unique Audience, Web Page Views Composition (%), Composition Index by Page Views,

Coverage (%), Page Views Per Person, Sessions Per Person.

The report table displays all the reported profile points (for example, Male and Female) in rows. The reported metrics are

displayed across the columns and are repeated for each selected entity (Food & Cooking represented in sample image

below). Each selected entity’s data is represented. The system allows up to 15 entities per report specification.

All demographics and devices are represented.









AUDIENCE PROFILE REPORT

EXAMPLE





TREND REPORT

THE TREND REPORT DISPLAYS A PROGRESSION OF METRICS OVER TIME FOR SELECTED CATEGORIES,

SUBCATEGORIES, SITES, AND/OR APPS.

Standard time frames or an increment you define can be used to create Trend reports.

As a system default, all demographics and devices are included in the report specification.

REPORT SPECIFICATIONSMeasurement Period:

Period Type:

STANDARD PERIOD: Select desired period from available options displayed in drop-down menu.

USER DEFINED: Click User Defined radio button.

Select Breakout by Month or Week, then select starting and ending interval using the drop-down menus.







TREND REPORT

EXAMPLE




18 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html OR CALL 1-800-423-4511

ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries,

with headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and

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