Mobile Monday Milan 191009 1

1 © 2009 Nokia

Gian Luca Cioletti

Head, Business Development EMEA

Forum Nokia & Developer Community

Corporate Development

Mobile MondayMilan 19 Oct. 09

Who I’m

originally from Italy

been living for 25 years in Finland

degree in Electronic Engineering

degree in Internation Business Management

an executive and professional in the Telecom industry,

a strategic thinker,

a visionary and inspiring Leader,

a consumer,

a human being

with over 16 years of experiences in international business

more about me

www.linkedin.com/in/gianlucacioletti

ForumNokia

the preferred partner for mobile

developers communities

Our Vision

Importance of the developer to Nokia

Forum Nokia

• Accelerates the development

and delivery of 3rd party

applications and services on

Nokia devices.

• Provides developers with

technical support

• Creates business

opportunities for mobile

developers

Only through 3rd party innovation will Nokia succeed with it’s solution strategy

Who&Where are the Forum Nokia Members

EMEA

48.4%

Americas

16.2%

Rest of

Asia

20.3%

China

7.9%

China China

7.9%7.9%

India

7.1%

India India

7.1%7.1%

Source: Forum Nokia Registration Database, August 2009

Forum Nokia has 4.4 million

activemembers; talented people

with various backgrounds and

skill sets:

• Prosumers

• Creative Professionals

• Students

• Operators

• Mobile & Web Developers

• Flash Developers

• Open Source Community

“Nokia is the benchmark for all

developer programs in nearly every

category, is unsurpassed in content

and traffic, and has the strongest

collection of training options,

including in-person courses.”

- Evans Data Corporation

Nokia Tiered Developer Programs

For all companies - fast track to

success – 300€ annual fee

Individual developer Recognition

and reward program

Invitation-only program for top

innovative companies - Invitation

Premium program for VC (NGP)

approved developers

forum.nokia.com – Free developer portal with technical, marketing and business information

BrandBrandBrandBrand

MessagingMessagingMessagingMessaging MusicMusicMusicMusicGamesGamesGamesGames MapsMapsMapsMaps MediaMediaMediaMedia OperatorOperatorOperatorOperator

WebWebWebWeb

PC / MacPC / MacPC / MacPC / MacDeviceDeviceDeviceDevice

3rd Party3rd Party3rd Party3rd Party

Ovi by Nokia

SystemSystemSystemSystem

8 © 2009 Nokia

99

The Cross-Platform Promise

S40 / S60 /Maemo

Services Level

Apps Level

Platform Level

Qt (native) WRT (web)

EmbeddedMobile Desktop

Ovi SDK – Nokia’s future web tools offering

Web Technology

HTML, CSS & JavaScript. HTML, CSS & JavaScript. HTML, CSS & JavaScript. HTML, CSS & JavaScript. No need for mobile No need for mobile No need for mobile No need for mobile

programming knowledgeprogramming knowledgeprogramming knowledgeprogramming knowledge

Ovi APIs

BuildBuildBuildBuild mobile mobile mobile mobile appsappsappsapps usingusingusingusing OVI OVI OVI OVI APIsAPIsAPIsAPIs–––– addingaddingaddingadding locationlocationlocationlocation, , , , mapsmapsmapsmaps orororornavigationnavigationnavigationnavigation withwithwithwith a a a a fewfewfewfew linelinelineline of of of of

javascriptjavascriptjavascriptjavascript codescodescodescodes

LooksLooksLooksLooks greatgreatgreatgreat ---- making the making the making the making the creating effortless and the creating effortless and the creating effortless and the creating effortless and the

experience amazing.experience amazing.experience amazing.experience amazing.

UI Libraries

A few companies took the Ovi SDK

for a rideNokia invited 15 companies to build Ovi apps using the technology preview. The results are demonstrated in Nokia World and on forum.nokia.com/Ovi

Ovi APIs

Ovi Ovi Ovi Ovi MapsMapsMapsMaps PlayerPlayerPlayerPlayer API API API API for mobilefor mobilefor mobilefor mobile

UseUseUseUse NokiaNokiaNokiaNokia’’’’ssss industryindustryindustryindustry leadingleadingleadingleading

WALK and DRIVE WALK and DRIVE WALK and DRIVE WALK and DRIVE navigationnavigationnavigationnavigation

into mobile into mobile into mobile into mobile applicationsapplicationsapplicationsapplications....

Ovi Ovi Ovi Ovi NavigationNavigationNavigationNavigation PlayerPlayerPlayerPlayer APIAPIAPIAPIfor mobilefor mobilefor mobilefor mobile

Ovi Ovi Ovi Ovi MapsMapsMapsMaps PlayerPlayerPlayerPlayer API API API API for for for for webwebwebweb


mapsmapsmapsmaps and and and and positioningpositioningpositioningpositioning in in in in youryouryouryour

mobile mobile mobile mobile applicationapplicationapplicationapplication....


mapsmapsmapsmaps in in in in youryouryouryour websitewebsitewebsitewebsite....

Case Example – GroundGuidance

•Ground Guidance: uses an innovative, patented technique, combined with a wide range of data sources to create a walkable route where no road data exists.

13 © 2009 Nokia

Ovi Store

14 © 2009 Nokia

What is Ovi Store?• Powerful channel with content from a globaldeveloper base

• Free and premium content

• Content available by category, device and market

• Wide coverage of content:

• Applications

• WRT Widgets

• Video

• Personalization

• Games

• Audio

15 © 2009 Nokia

Ovi Store – back to basics• 70/30 revenue share*

• Payment via credit card and premium SMS*

• Supported by 100 device models

• Active users from over 180 countries

• Developers from 65 countries

• Over 5500 items for most popular devices

• Approving 500 content items a week

• More than 20 markets will have local content,

local language support and mobile billing by

end of Q1 2010 (Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, UK

now, US and France Q4-09)

*For credit card: Less applicable taxes.

*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators in 8 countries covered to date

Promotional Opportunities

16 © 2009 Nokia

• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.

• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.

• Other co-marketing opportunities available:

• Favorable placement for global and regional marketing of content

• Publisher channel views: specific publisher content can be filtered by consumer to be visible in one view

17 © 2009 Nokia

Publish to Ovi• Self-service tool allowing publishers to easily distribute and monetize content

on Ovi.

• Benefits of publishing on Ovi: • Easy access to a single channel reaching

millions of consumers worldwide

• Monetize applications and content with Nokia-

provided billing

• Fast time to market via self-serve publishing

• Real time sales and usage reports

• Liberal content validations and quality assurance procedures make it easy for

publishers to get content to market.

1919

What are you waiting for?Get started now!

Apply for Launchpad membership at the following link:

www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml

For support regarding the Launchpad membership:

[email protected]

Register yourself and start to submit your content to OVI Store

www.publish.ovi.com

For support regarding the OVI Store:

[email protected]

for any other information, contact me ;-)

[email protected]

Mob: +358503423554

Mobile Monday Milan 191009 1

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