Mobile Metrics Update - Wikimedia · Mobile Metrics Update Wikimedia Foundation Metrics and ... an...
Transcript of Mobile Metrics Update - Wikimedia · Mobile Metrics Update Wikimedia Foundation Metrics and ... an...
Mobile Metrics Update
Wikimedia Foundation Metrics and Activities Meeting
May 1, 2014
Oliver Keyes - Toby Negrin
Agenda
1. Framing2. Methods and Caveats3. “Pageviews”4. Mobile Web5. Mobile Apps6. Next Steps
It’s an Android World
OS Share of shipped units (%)
Global Mobile Phone Shipments 2012-2013Source: IDC Worldwide Quarterly Mobile Phone Tracker report
793 MM Devices
153 MM Devices135 MM Devices
500 MM Devices
No wait - It’s an iOS World!
Browser Share (%)
Global Mobile Browsing Traffic 2012-2013Source: Net Applications (http://www.netmarketshare.com/)
It’s an App!
Time Spent (%)
US Mobile Time Spent 2013-2014Source: Flurry Insights (http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution)
How we did it
1. 1:1,000 sampled request logs2. Filtered to ‘pageviews’: text/html + API
requests from known apps3. Parsed the user agents4. Prayed5. Results!
How we didn’t do it
1. The filtering might be wrong2. The user agent parser might be wrong3. Wu-Tang might be right
Pageviews
Mobile Device Destination
Mobile Device Pageviews
Mobile Device Operating Systems
Mobile Apps Operating Systems
Next Steps
1. Hadoop!2. Better PVs definition3. Consistent reporting
Also Hadoop
https://github.com/Ironholds/MobileMetrics
Questions?