Mobile messaging
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Transcript of Mobile messaging
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GROUP 5 - MOBILE MESSAGING 1
Casper Roslyng Rasmussen (13502042)
Lee Tsz Fung (13200968)
24 October 2013
GROUP 5
MOBILE MESSAGING
24/10/2013
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GROUP 5 - MOBILE MESSAGING 2
CONTENTS
Introduction of Mobile Messaging
Applications
Survey Results
Future development
Conclusion
24/10/2013
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GROUP 5 - MOBILE MESSAGING 3
INTRODUCTION
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Push Notifications
24/10/2013
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GROUP 5 - MOBILE MESSAGING 4
APPLICATIONS
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Whatsapp300.000.000
users
Viber200.000.000
users
Line200.000.000
users
“Over the top” OTT messaging has reached such a high level that it is causing a threat to SMS volumes and revenues.
Succes is built on expensive rates for texting in a lot of countries
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GROUP 5 - MOBILE MESSAGING 5
APPLICATIONS
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GROUP 5 - MOBILE MESSAGING 6
MIND MAP
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GROUP 5 - MOBILE MESSAGING 7
ONLINE SURVEY – OBJECTIVE
Target: People with different age group
Information: Habit and Opinion of Current Mobile Messaging Application
No. of Respondent: 52
Site: https://qtrial.qualtrics.com/SE/?SID=SV_3QM751hXyCzEG9v
3 Main Observations
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GROUP 5 - MOBILE MESSAGING 8
SURVEY RESULT
71%
4%
18%
4%
2%
Frequency of using mobile application
DailyOnce a Week2-3 Times a WeekOnce a MonthLess than Once a Month
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GROUP 5 - MOBILE MESSAGING 9
SURVEY RESULT
1 2 3 4 50
2
4
6
8
10
12
14
16
Degree in worrying the security about mobile messaging in different age group ( 5 is the highest)
18-30 30-50
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GROUP 5 - MOBILE MESSAGING 10
SURVEY RESULT
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Free
Convinient
Most of my friends use it
Other
0
2
4
6
8
10
12
14
Reasons for choosing a mobile application in different age group
18-30 30-50
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GROUP 5 - MOBILE MESSAGING 11
WORLDWIDE
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Source: Mckinsey & Company
• High amount of MM• Medium amount• Low amount
1. Netherlands2. South Korea3. Japan
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GROUP 5 - MOBILE MESSAGING 12
FURTHER DEVELOPMENT
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GROUP 5 - MOBILE MESSAGING 13
VIDEO
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GROUP 5 - MOBILE MESSAGING 14
FURTHER DEVELOPMENT
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GROUP 5 - MOBILE MESSAGING 15
CONCLUSION• Whatsapp is market leader
• Over 70 percent uses mobile messaging daily
• Our respondents are not really worried about security
• In Netherlands and South Korea more people are using Mobile Messaging than SMS
• There is a potential of strong growth for mobile messaging
• Many providers offer the same service
• It is important to adapt to the next IT Innovations to take advantage of the development, gain revenue and survive in a market with such strong competition.
24/10/2013