Mobile Media Strategy2011 Rebekah Billingsley
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Rebekah Billingsley Publishing Director, Mobile BBC Magazines
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Transcript of Mobile Media Strategy2011 Rebekah Billingsley
Rebekah Billingsley
Publishing Director, MobileBBC Magazines
BBC Magazines and Mobile
1) Make mobile an important part of your strategy
2) Understand your existing mobile audience…
3) Develop the right products
4) Identify the right technology
5) Name your price (and name it again)
6) Bring your advertisers with you
7) Take feedback seriously
8) Let a thousand flowers bloom…
ThanksRebekah Billingsley, BBC Magazines
