Mobile Media Marketing

Mobile marketingleveraging the power of smartphones

byRonald Lenz, CEO 7scenes

Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform

We draw cities...

We draw cities...and pigeons

We show hidden heritage...

We transform streets into a playgrounds...

We make landscapes come to life...

We extend museums...

We even let you be an architect for a day...

We layer cities with new meaning


You could say we market streets, landmarks,

museum collections, landscapes and cities

to smartphones

The power of smartphonesPrimary means of accessing the Internet worldwide by 2020

Some statistics

Subscribers: 5.3 billion (77% of the world population). Growth led by China and India

Coverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!

Marketing: Ad spend predicted US$3.3 billion in 2011

Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps)

Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used.

Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events

Some statisticsprobably outdated


Forget stats

Just think Mobile First

Consumer experience cycle


Things to consider

Make sure you’re on the mobile weband be optimized...

Be on the App stores of courseand advertise in other apps as well...

Be where your audience iscampaign and engage in conversation

Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction

Stay in touchgently notify...

Interact with locationscheck-in.... yourself or seamlessly

Direct customers to storesthat have your products in stock

Moving indoor

Track consumer movement insides storesmicro locations that send targeted offers and product info

Augment Reality

Recognize images

Scan QR codes

Tell stories & play games

Make it personal & socialallow people to favorite, upload, comment, rate & share

Even brands become socialFollow and get notified when you’re close

Deliver fresh & real-time contentbecause people want new things; location, time & device specific

Paying should be easyfor both buyer and seller

Couponing, passbook, loyalty programsand now geo-targeted!

Thanks!www.7scenes.com

[email protected]@rlenz

mailto:[email protected]








Mobile Media Marketing

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