Mobile Maturity Model
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Transcript of Mobile Maturity Model
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Mobile maturity model is a comprehensive mobile strategy that allows an organisation to focus on its business needs and define the roadmap.
WHAT IS MMM (MOBILE MATURITY MODEL)
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In order to remain competitive in the mobility market, companies need to create a mobile strategy based on the current industry practices.
WHY MMM?
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It’s not that the companies are without mobile strategy; infact, they have several well received mobile applications.
DO ALL THE COMPANIES HAVE THE RIGHT MOBILITY MATURITY MODEL?
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The problem that prevails with the companies is, that they are still experimenting to create a strategic planning process.
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And catch lies in the building an effective road-map to realise where the company is and derive the point where they want to reach in a stipulated time period and budget.
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So, they must adapt faster with the mobile revolution or run the risk of being left behind by flexible competitors.
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UNDERSTANDING MMM AND HOW TO TRANSLATE IT INTO A ROADMAP
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MOBILE MATURITY MODEL
MMMConsideration
sResearch
Requirements
Governance
Technology
Data
Security
DeviceUser
experienceComplian
ce
IMPORTANT FACTORS TO KEEP IN MIND WHILE MMM EVALUATION
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Unorganised and limited mobile presence
Acknowledgement and engagement starts , but
experimental
Moderation and Improvement
Established and management starts
Continuous Optimization and
Innovation
MOBILE MATURITY MODEL
•Not considered core to business
•No mobile strategy•No investment•Limited platform
• Realisation of requirement for strategy• Planning, process and measurement
stats, but not consistent• Investment begins, but limited.• Usage and development on limited
platform
•Mobile is recognised as a core channel for the business
•Planning, process and measurements are defined and made systematic
•Mobile technology is stabilised• Investments are moderated and platforms are expanded
•The Implementation of core business capabilities starts
•Continuous evaluation of strategy.• Significant investment • Development of technologies
•Mobile Analytics • Identify and measure results from successful initiatives
•Use of social media to create campaigns
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Translating MMM to actionable plan
What’s your
starting point?
What’s your Goal?
Connect the dots:
You need to identify which level of mobile maturity you are at. Once you are able
to identify, it’ll be easier to create the right plan.
checkpoints
milestones
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So, are you ready to move from Mobile Failure to Mobile First?
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AdeptPros creates mobile applications for enterprises across a broad range of industries.
Connect with us:[email protected]
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THANK YOU