1. Mobile Matters!The powerful impact of mobile technology on event fundraising

2. Current mobile internet traffic patterns Overall TrafficOveralleCommerce 10%8%Percentage mobile 3. Traffic across the Artez platformOver 10% of traffic to ourfundraising & donation pagesis from mobile devices Up from 4% in 2011 4. The question were all askingHow does the mobile trend impact yourpeer-to-peer fundraising campaigns and events? 5. Answering the question: The technology Mobile Web Pages 6. Answering the question: The technology Mobile Web Apps 7. Answering the question: Methodology We looked at 11 North American events using onlinefundraising pages, mobile web pages & mobile apps Causes included: Healthcare & disease research, environment protection, religious issues, and corporate foundations Funds raised by the campaigns ranged between: $100,000 to $1.4 million 8. Answering the question: The pool of data 42,129 event participants in total 20,623 active fundraisers (raised above $0) 93,702 individual donations $ 5,593,858 raised online 9. Mobile use from two perspectives Donors Participants 10. Donors & Mobile TechnologyDo donors give through mobiledevices when pledging a gift inan event like arun, walk or ride? 11. Donors ARE pledging on mobile devices! On average, 4% of all onlinedonations in the events were made on a smartphone or tablet The mobile web donationrange within campaigns was2% - 6% 12. Average donation sizes per channel $48.88$60.11 mobileonline 13. Lets look at your event participants How does mobiletechnology make your event participants betterfundraisers? 14. How could your participants fundraise?We looked at how participantslogged into their fundraising toolsand found three types of user1. Using online pages only2. Using online pages & mobile web pages3. Using online, mobile pages & a mobile app 15. How many participants are mobile?24% of all eventregistrants loggedinto fundraisingtools on mobileweb, used a mobileapp or fundraisedwith both. 16. Did you know?On average in events, we found only 50%of participants actually fundraised.So, are participants who use mobile technology more likely to raise over $0? 17. Participants raising over $0 18. Mobile impact on participant behaviorEvent participants who use a mobile device to log into their fundraising tools are far more likely to raise money for your cause! 19. Fundraising success & mobile participantsUsers of mobile technology raised more in fundraising event than those not using itOn average 2.2x moreHeaviest mobile users raised almost threetimes more (2.95x)! 20. Number of donations per participantDo mobileusers bring in moredonations? Participants using mobile web and apps received moredonations than other registrants. 21. Number of donations per participant Do mobileUsing mobile web & mobile appsparticipants increases the number of donations get moreby 113%!donations? Yes!Yes! 22. Remember the 24% who were mobile?Those 24% mobile enabled event registrants raised80% of the funds overall. Your most engaged fundraisers use mobile devices to help you raise money! 23. Thats the mobile lift!On average, 24% of your participants areraising on average 121% more whengiven mobile tools 24. More information?For a demo of oursystem or moreinformation aboutour products www.artez.com1.877.815.8777