Mobile on the Move - Opportunities in mobile learning from IICD’s perspective
Mobile Marketing "Your Message on the Move"
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Your Message on the Move
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10-Sep-2014 -
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Marketing
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"Your Message on the Move" is a general mobile marketing presentation that covers nearly all of the aspects of mobile marketing. Included are several case studies and examples of mobile marketing success. The presentation was given by ATS Mobile (http://www.atsMobile.com) President Bob Bentz and sales manager Scott Bronenberg in September, 2013 to a major media partner in Philadelphia. Check out the slides and learn more about mobile marketing, including mobile statistics, smartphone penetration, and why mobile is under-represented in overall advertising. See why geo-location makes mobile advertising such a powerful force that enables you to effectively pinpoint your target market. Thirty percent of searches are now performed on the mobile device and for organizations like Major League Baseball and MLB.com that number is significantly greater than the norm. Hungry for profits? Restaurants surely are. Special emphasis is given to restaurants and why its so important that restaurants have a mobile strategy. The presentation also discusses the products that make up the mobile marketing space, including: text message marketing; mobile websites; responsive design; mobile apps; custom QR codes; mobile advertising; mobile seo. Powerful mobile marketing case studies done by Met Life, Staples, Franklin Sports, Skittles, Warner's, Cititrends, Cheerwine, Red Lobster, Holland Trucking, Bank of America, and Wise Foods. If you'd like to learn more about mobile marketing and how to create compelling mobile engagement, give Bob Bentz or Scott Bronenberg a call at 1-610-688-6000. You can also follow them on Twitter @BobBentz and @SBronenberg. Or, visit ATS Mobile at www.atsMobile.com. Bob Bentz on Google Plus = https://plus.google.com/118246764212252983809/posts
Transcript of Mobile Marketing "Your Message on the Move"
Your Message on the Move
Today’s Starting Lineup
Bob Bentz Scott Bronenberg
2013: Mobile Passes PCNow represents 20% of all media use.
Getting Smarter Every DayBy 2015, 85% of us will own smartphones.
Mobile: 20% of Time Spent4% of Advertising Invested
2013TV = 38.7%Digital = 20.6%Print = 19.3%Radio = 9.2%Mobile = 4.2%Outdoor = 4.1%Other = 4.0%(Source –eMarketer)
2017: Mobile will Exceed Desktop
Location, Location, LocationGeo-Fencing Drives Local Mobile Advertising
30% of Searches via MobileGreat Way to Find Your Business on the Go
A Mobile Home Run70% of Traffic to MLB.com Comes via Mobile
Restaurants To GoMobile: Serving Up an Immediate Need
• 75% searches are via mobile.• 50% done in the car.• 60% will visit the restaurant within 15 minutes.• 84% will visit the restaurant within 60 minutes.
Fastest Texter Wins!Win this Radio – Handmade in South Africa
Fastest Texter Wins!Win this Radio – Handmade in South Africa
Text RESULTS to 84444Msg. & Data rates apply.
Text STOP to stop. Text HELP for help.
The Pillar That Holds Up The Mobile Marketing Building
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84444.com 84444.ca
97% of All Text Messages Are Read within three minutes of receipt.
(Source: Greg Stuart, Mobile Marketing Association)
Response…
97% of All Text Messages Are Read within three minutes of receipt.
(Source: MMA)
Response…
Note – eMail open rate is 31% (Epsilon)
Text Message Marketing 101The Success Story
Advanced Telecom Services 84444.com 84444.ca
Advertisement Interactive Text Database Broadcast Texts Success
61% will leave immediately if a website is not mobile friendly.
(Source: Google)
Mobile Websites
Give it the Thumb Test
Mobile Apps Cars2GO.com
Custom QR Codes
“23 of the Coolest QR Codes”
Custom QR Codes get a 2.3x greater scan rate than ordinary black & white ones. -- Text Message Blog
Mobile Advertising
Geo-Location Advertising
“ Our team has a deep understanding that mobile and social platforms go hand in hand”
- Scott Hudler VP of Global Consumer engagement at Dunkin Brands – Mobile Marketer Jan 13
Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results!
Since 1989
Over 23 years in business
Pioneers in Mobile Marketing Solutions
Text Message Marketing
Mobile Microsite Development
We help clients understand how MOBILE can change the way they do BUSINESS!
• Mobile Promotion Execution and Management
• Cutting edge Mobile APP development
• Innovative QR code customization
• Mobile Media Ad targeting strategists
It’s critical that your brands and businesses are providing an optimal mobile marketing experience…
MOBILE APP DEVELOPMENT
MOBILE Technology is moving at HIGH Speed!
Samsung just revealed its smart watch, the Galaxy Gear. It will cost $299, and be out in early October for U.S. consumers.
The watch has a 1.63-inch screen, a 1.9 megapixel camera built into the watch band, and a microphone and speaker in the clasp. The mic/speaker combo can be used for making phone calls.
MassiveImpact CEO Sephi Shapira recently predicted that the smartphone will go the way of the dinosaur within 5 years. “Wearable mobile phone technology is now progressing from the binocular to the glasses stage, and vertical devices like Google Glass, iWatch, and Google voice-enabled devices will inevitably replace the smartphone,” said Shapira. “Being close to the body, these devices will monitor vital signs, emotions, and activities.
Fitness bands already monitor our actions, our sleep, calories burn and so on. The medical implications alone are mind-boggling — how about keeping an infant or child safe? A recent report from BI Intelligence conservatively forecast a $12 billion market for wearable devices in 5 years, led by wrist-worn gadgets.”
DEATH to the SMART PHONE?
By 2014, mobile internet use will surpass desktop internet use. You can't ignore the numbers: More than one-third of Facebook's BILLION user base uses Facebook mobile, more than 50 percent of Twitter's 165 million users use Twitter mobile, and 200 million YouTube views occur on mobile devices every day.
- Scan Life 2012
Turning traditional awareness into mobile audience engagement!
Facebook to Mobile
Broadcast TV to Mobile
Radio to Mobile
Event to Mobile
Local Drives ACTION! Mobile Users are using devices to discover what’s nearby, and then making their purchases online or in-store
Some of us will have the mobile phone number # we have today for the rest of our life!
Your Phone # is your mobile – digital DNA!
National Radio campaign promotions interacting with mobile!
Mobile & Standard Web Optimized Promotions
Mobile Sweepstakes Promotions
Data Capture and Opt In’s are the name of the game!
Get to know who your customers are …
And stay connected!!!
Mobile Responsive Design!
Consumers are accessing your website on countless devices of many sizes, every day.
Responsive design means your website will recognize where it’s being viewed and adapt the same content to an appropriate style & formatting, instantly.
Not a-site-for-each-device. One site for all devices.
Mobile App Development
• Loyalty • Power of Push Notification
• Store locator
• Added Value
• Instant Activation and Business!
• The ability to “buy” and react instantly!
PRIME REAL ESTATE ON MOBILE DEVICES!
Mobile and Facebook Optimization!
Text 2 Win Promotions:
Social-Mobile
Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase Facebook LIKES
Prize Pool
The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!
Every Winner and player receives an email confirmation and their prize!
The best part … It’s Viral!
Share with friends!
Your Facebook wall posts an update each time you play and win!
ATS Mobil
1. Acquisition 2. Retention 3. Cultivation
Mobile Micro-site Development and Advertising Activation
PromotionText Message Promotion Responded To
• Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components
Creative Brand Activation and MOBILE consumer engagement @ Events!
Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.
Goals of our Mobile Marketing Refresher
• MOBILE is critical to any clients advertising and marketing strategy • As your clients’ marketing partner, establishing and executing your
clients mobile marketing and advertising can be the key to your longevity, and value to your client.
• Engagement leads to data acquisition, activation, retention, and cultivation of your clients
•
Contact US
Scan to Link In or
Text BOB to 84444
