PowerPoint Presentation

http://cdn.kveller.com/blog/wp-content/uploads/2011/08/shutterstock_47300131.jpgMobile Marketing

Presented by Lindsey Fair

On-the-go ConnectivitySearch & Social

91% of all Americans have their mobile device within reach 24 / 7

http://farm4.staticflickr.com/3074/2497020736_f1c8c8a230_z.jpgDid we have a TV Strategy?

How about a Computer Strategy?

Channel strategy, Product Placements, PR or DRTV, Commercial Strategy but not a Television Set Strategy

Mobile can be direct or traditional / brand.

Mobile can be for any stage of the funnel depending what strat you choose.

Great for a/b splits and testing in real-time.

IGW

ImmediacyIGW instant gratification world

Lifecasting

Lifecasting (shares, posts, likes, pins, checkins)

Multi-Screen Society

Multi-Screen

Search

http://digital-stats.blogspot.ca/2013/04/77-of-mobile-searches-take-place-at.html

Referral

QR Codes

QR codesQuick Response Code

NFC

NFC = Near Field Communication**dont need a reader, suppose to be universal but are they?

>mSites

mSiteAccessible (SEO)

Quick to Load

Easy to Find Info

Info that matters on the go (platform detection / switchability)

Shareable

>mCommerce

mCommerce

**In-store mobile strategy

http://i.imgur.com/rGZ8mGm.jpg>Apps

AppsIn EventmGames

L'Oreal INOA colour capture appThis campaign, created byIn the Company of Huskies, aimed to helpdrive consumer footfall into salons to experience INOA, LOral Professionnels 'most innovative hair colour to date'.The app enabled consumers in the UK and Ireland to grab either a complementary INOA hair colour service and/or a free INOA Colorcare sample pack by downloading the app and capturing augmented reality colour bubbles around participating salons.

The results:Over the course of the six week campaign, mobile voucher redemption rate over the course of the campaign was 20%, compared to an industry average of approximately 8%.13,914 unique registered devices actively engaged with the app. 11,752 vouchers were claimed and 20% were redeemed.These drove an additional 2,398 customers into salons across the UK and Ireland.

http://econsultancy.com/ca/blog/62971-six-great-examples-of-mobile-marketing-campaigns

>Apps

IKEA catalog appThis campaign, from McCann New York, aimed tore-inject inspiration into the worlds oldest direct marketing campaign: the IKEA catalogue, transforming it into an interactive platform.The app allowed users to unlock extra content by scanning the pages, thus enchancing the user experience.

The results:Globally, the app was the number one downloaded marketing app for a brand in 2012 and the catalogue received three times the attention of the 2011 catalogue.The revamped experience across print and app increased engagement significantly. Users spent an average of eight minutes with the app compared to three minutes with just the catalogue. 6.2m installs.

http://econsultancy.com/ca/blog/62971-six-great-examples-of-mobile-marketing-campaigns

>Texting

Texting

Air flight info but what about deals within airport?

>Email

>Social

Checkins 4square