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Mobile Marketing

Eric EddingsGluttony NY

Hello Everyone,My name is Eric Eddings and today we are going to talk about how to use Mobile Marketing to connect with your audience.1

The world is moving towards mobile.More and more people are choosing to use their Mobile phones to connect with the world around them. 2

There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone.75% of these 5.1 Billion are feature or smart phones which allow the user to have access to mobile internet.3

Mobile devices represent 10% of website hits globally.Whats powerful about this statistic is that this is an average. For some of our clients mobile hits represent over 30% of website traffic. 4

How do you make sure your business is ready to tap into the mobile revolution?People have decided that the most convenient way to interact with the net, communicate with friends, conduct business, and shop is through their phones. Have you taken steps to make sure that you are prepared for the transition? 5Mobile marketing allows you to:Communicate with prospective and current customers

Attract new customers

Retain current customersToday we will talk about the best ways to communicate with mobile customers, attract new ones and keep your current ones engaged.6

Communicate with prospective and current customers on mobile.Its important to realize that browsing the web is a completely different experience on a cell phone.7

You have one tool already at your disposal that can be used to reach your audience.The absolute best way to communicate with mobile customers is through the mobile version of your website.

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No mobile website?How many people here have designed a mobile version of your website?

For the people with your hands down. 9

More and more of your customers are interacting with your brand in a manner that you have not designed.If your mobile website experience is lacking you are missing out on potential customers and more importantly PROFIT.10

What makes a quality mobile website?11Simple Navigation

Responsive DesignIf you focus on these two things you will radically improve the experience that visitors have with your brand and product.12

Simple Navigation

Understanding the basic needs of the mobile user.The website is the hub of digital activity for your brand, but for mobile users less is more. Take a look at what Bank of America designed for their customers.

on your first visit your only have 4 options. Use the analytics of your website to identify pages that receive heavily traffic. 13

Our client Bulova watches has a very expansive website that allows you to:

- browse products Learn about their 137 year history gain customer service and warranty info locate stores and more

But for the 30% of our mobile customers the focus was on one thing only 14

Browsing the product. So for our mobile concept we pared down most of our content to revolve around:-Browsing the product -Locating stores-Brief contact and customer service information

Here it is important to note the site displays on the iphone. But we have a secret. If you use a list of tools called Responsive design your website will adapt and display beautifully on any resolution screen. 15

Define your flow of traffic.

Think about the path you want visitors to take throughout your website. Jot down essential features.16COMMUNICATE SIMPLY:1. Illustrate credibility2. How it works estimate price3. Location map (GPS, ZIP, etc)4. Sign in-Send money-Track transfer-Set up cash @ locationFor the Money Transfer industry it could mean

Illustrating credibility by using a high level of design. Users equate the quality of a websites design with the quality of their service.

Give clear and concise descriptions of your products and services

Use a phones built in GPS to direct visitors to you or allow a search

Or go all the way and allow a mobile version of your offerings. 17

Attracting new customersThis renewed focus on vistors mobile experience is bound to pay off.

But how do you attract customers to your new website.

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Create brand advocates by encouraging them to share.Encourage sharing though social media. Most social media outlets are consumed through mobile experiences and will help to grow your fanbase and turn customers into advocates for your Brand.19

Mobile advertisingMobile advertising is growing exponentially as a tool for growing a business audience.

And for good reason. 20

In 2012 alone:

Mobile ad clicks are up 711%

Requests are up 698%21

Many mobile ad-networks allow you to develop and manage CPL campaigns to extremely targeted segments.Mobile ad networks like Ponitflex allow small and Large businesses to develop self serve campaigns on a cost per lead basis.

You can choose what phones serve your ads. How they look and what types of people interact with them. 22Only paying for sign-up allows for smaller costs and more effective leads.Only paying when a customer signs up helps to keep costs down and vets leads before you contact them.23

Now that you have this traffic, how do you continue to retain customers?Speaking of contact. How do you keep your interested audience informed when they are on the go?24

SMS is a valuable tool to invigorate old customers and convert new ones.Everyone uses Email networking campaigns but SMS campaigns are a great way to reach your audience.25

Text messages have a 97% open rate.Yes that is 97%. Lets compare that to email open rates which fall between 10 and 20%. Big difference.26

46.8% of smart phone owners use their phones to receive text messages with offers.The number is growing people are proving that dont mind receiving alerts from brands.27

When gathering sign-ups ask customers whether they would like occasional SMS updates with coupons and special offersIt is important to note that SMS message alerts should be used less frequently than email for success and work best when delivering a message that encourages immediate action like the one displayed here 28

Manage and organize your SMS campaigns.Mobile storm is a great tool that allows you to organize and manage your sms campaigns in the same manner that you would an email campaign.29

Allow customers to contact you through SMS for customer service.Sms could also be used for customer service. Giving your customers a direct pipeline to your business sounds scary but encourages a deeper and more consistent relationship.30

Lets recap.So lets quickly look over what weve discussed.31

Optimize your mobile website to ensure your visitors are having a great experience.32

Mobile advertising can help you gain new targeted customers.

Use SMS to update your customers on coupons and promotions.34

More questionsWe have a few minutes for questions but after this session if you have anything else that you would like to ask or share.

35Email me

Eric.Eddings@Gluttony.isFeel free to email me at this adress.36

Thank you!Thanks for your time. Now who has questions.37