Getting McDonald’s Ready for Mobile Daniel Lee McDonald’s

Director – Digital Projects APMEA

Now. Wow. Tao.

MOBILE IS NOW.

MOBILE IS NOW.

Big Mac Chant – McDonald’s Korea

MOBILE IS NOW.

IMMEDIATE  RESPONSE  

CREATE  &  CONSUME  

REAL  TIME  READY  

Designing the customer journey with real time participation and content via mobile was the critical

success factor for the campaign.

MOBILE IS WOW.

Real Racing 3 Console quality gaming in your hand

Word Lens Real time augmented reality translation

MOBILE IS WOW.

Happy Table NFC – McDonald’s Singapore

MOBILE IS WOW.

SURPRISE   CREATIVITY   CONTINUOUS  IMPROVEMENT  

Engaging experiences powered by mobile build emotional bonding to our brand, and are worth sharing.

MOBILE IS TAO.

DIGITAL WORLD

PHYSICAL WORLD

MOBILE IS TAO.

Coinoffers – McDonald’s Denmark

MOBILE IS TAO.

NON  LINEAR  CUSTOMER  JOURNEYS  

MICRO  INTERACTION  DEPOSITS  

THINK  DIFFERENT  

Mobile enables us to bridge the digital and physical worlds, creating stronger customer engagement.

Now. Wow. Tao.