Mobile marketing Ahmed Nawara CircleTie
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Transcript of Mobile marketing Ahmed Nawara CircleTie
![Page 1: Mobile marketing Ahmed Nawara CircleTie](https://reader034.fdocuments.net/reader034/viewer/2022042814/5549d0e6b4c905a97a8b4ae0/html5/thumbnails/1.jpg)
An Integrated Approach to
Mobile Marketing
© CircleTie Inc. All rights reserved.
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Agenda
© CircleTie Inc. All rights reserved.
• The Mobile Opportunity
• The Mobile Marketing Toolbox
• CircleTie
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The Mobile Opportunity
© CircleTie Inc. All rights reserved.
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Some numbers
© CircleTie Inc. All rights reserved.
Mobile Platform # of Users
Android 1,147,000
iOS 649,560
BlackBerry 447,520
Windows Phone 10,580
Total 2,254,660
• Number of smartphone users who access Facebook
by platform
• Mobile’s share of total Internet traffic worldwide
January 2010 January 2011 January 2012
1.6% 3.8% 8.8%
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Some more numbers
© CircleTie Inc. All rights reserved.
Indicator Value
Mobile Subscribers 83m
Internet Users 29m
% of Internet Access from Mobile 44%
• Mobile, the Internet and Egypt
• Key mobile activities• Text Messaging
• Social Networking
• Search/Shopping
• Entertainment
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Okay enough with the numbers
already!
Why are these devices gaining
traction at such a high speed?
© CircleTie Inc. All rights reserved.
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Reasons for popularity
© CircleTie Inc. All rights reserved.
Prices for Mobile
Internet and
Devices
Faster Mobile
Networks
More Ubiquitous
Wi-FiReal-time Factor
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The Mobile Marketing Toolbox
© CircleTie Inc. All rights reserved.
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Tools for Mobile Marketing
© CircleTie Inc. All rights reserved.
Mobile Apps and
Website
Location-based
Context Aware Ads
& Bulk SMSs
Mobile Ad Networks M-Commerce
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A mobile marketing platform
By CircleTie Inc.
© CircleTie Inc. All rights reserved.
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What is CircleTie
© CircleTie Inc. All rights reserved.
A true location-based mobile marketing platform
that allows users and businesses to interact
through smartphones in a real-time fashion
Users Businesses
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Covered Platforms
© CircleTie Inc. All rights reserved.
CircleTie
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Helping users connect, discover and
enjoy their cities
© CircleTie Inc. All rights reserved.
Users
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The CircleTie Hierarchy
© CircleTie Inc. All rights reserved.
CircleTie
User
Friends
Venues
ShoppingEvents
Movies
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A user and friends
© CircleTie Inc. All rights reserved.
CircleTie
User Friends
A user can see and interact
with all their friends’
activities on CircleTie.
Find out who’s doing what
and who’s going where
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A user and friends
© CircleTie Inc. All rights reserved.
CircleTie
User Friends
A user can notify his friends of
his whereabouts, add a picture
to the notification and specify a
venue or a location.
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Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
User
Venues
Shoppping
Events
Movies
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Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
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Discovering the city
© CircleTie Inc. All rights reserved.
CircleTie
View a venues
profile
View address &
directions, call,
read and write
reviews and like
places
Read venues’
descriptions
View and add
venue picturesHave future
plans? Tell your
friends in
advance
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Helping businesses reach customers
at the right time
© CircleTie Inc. All rights reserved.
Businesses
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How we can help brands
Category Sponsorship
Push Notifications
© CircleTie Inc. All rights reserved.
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Category Sponsorships
& Custom CategoriesMake a brand visible when customers are
looking for relevant options or create a
custom category with all your outlets
© CircleTie Inc. All rights reserved.
CategorySponsorship
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Category Sponsorship
© CircleTie Inc. All rights reserved.
How?
Advertise a
brand here
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Push Notifications
and Banner AdsThe modern approach to SMS campaigns and mobile banner ads. Why use plain text when you can make it interactive and induce action right away?
PushNotifications
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A simple processHow?
• Get the correct target users
• We’ll do all the boring technical stuff for you!
Profiling
• Create the message
• Build mobile web attachment
Message• We’ll use our
technology to push your message to our users’ phones instantly
Push
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Push NotificationsWhat?
© CircleTie Inc. All rights reserved.
Push
notifications to
user’s phones
Triggered –
Based on
behavior and
future app
usage
Targeted –
Mass push
based on past
interactions
Combination
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Push NotificationsWhat?
© CircleTie Inc. All rights reserved.
Linked to the
venue’s profile
Attach
vouchers, QR
codes, Custom
websites for
further
interaction
Include your
marketing
message
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Banner AdsWhat?
© CircleTie Inc. All rights reserved.
Linked to your
mobile website
Banner Ads drop down for 5
seconds and disappear to ensure
a pleasant user experience yet
deliver the message
Triggered Targeted
Combination
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Some targeting optionsHow?
© CircleTie Inc. All rights reserved.
• Trigger-based: Specify a trigger such as
location and context and a daily budget
• Targeted: Specify targeting criteria such
as districts, categories, handsets and
venues
• Combined: Use targeting options with
triggers
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What does that mean?
© CircleTie Inc. All rights reserved.
• A brand can now reach users at the most
relevant time
• A brand can now target customers based
on their behavioral profile and lifestyle
• A brand can now reach users near point
of sale
• A brand can now measure return on
marketing investment for their mobile
marketing activities
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Some Advertising Stats
© CircleTie Inc. All rights reserved.
Platform Click Through Rate Mobile/Desktop
Facebook 0.04%-0.05% Desktop
Facebook 1%-7% Mobile
CircleTie Context Ads 35%-40% Mobile
CircleTie Targeted Ads 7%-10% Mobile
CircleTie Targeted Ads
with Coupons
30%-35% Mobile
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© CircleTie Inc. All rights reserved.
If you have any questions please don’t
hesitate to contact Ahmed Nawara at:
Or
+20-109-189-9981
Thank you for your time