Mobile Marketing

Marketing has transitioned from radio to the television, to the computer and now right to the consumer’s pocket. The rise of smartphones is opening the gates to welcome a far more convenient mode of marketing that is on-the-go and fast which is mobile marketing.

This rise of mobile internet users is leading to a big paradigm shift in marketing. The sheer numbers backing mobiles, give it an edge over the other mediums.

By not employing mobile marketing strategies to your business, you're falling behind. Mobile marketing solutions can give a significant boost to your overall marketing deeds.

Mobile marketing is the game changer of the digital era. In mobile marketing services, you can deliver value to your customer directly. Mobile marketing being new, can pose a challenge to many companies.

A good grasp on mobile marketing can ensure your brand ranks better among competition and stays ahead of it. 

There are a lot of platforms for mobile marketing where you can give your brand an advantage such as App Store Marketing, App Store Optimization on iOS and Google’s Android Play Store.

The mobile revolution isn’t coming soon. It has well arrived. You can utilise mobile marketing services which have crafted staying updated with the emerging times of the internet.

Mobile Marketing Services include: 

• App-based marketing: Utilising services like Google AdMob, customise mobile ads to appear within third-party mobile applications.• In-game mobile marketing: Banner

pop-ups, full-page image ads or video ads can be infused between loading screens of games.• QR codes: Scanned QR codes operate

as an intermediate to take users to a specific webpage.

• Location-based marketing: Ads are pushed on mobile devices based on the user’s location relative to a specific area or business.

• SMS marketing: An old trick of forwarding SMS to a user’s phone number and informing them with text offers.

• Mobile search ads: These are Google search ads for mobile including options of click-to-call or click-to-download which generate a link for the aforesaid action.

• Mobile site links: With mobile site links you enable the user to jump to specific pages of your website without drifting around.

Latest updates in Mobile MarketingNew Voice for iOS Google Search App Released• Version 10.0 of iOS Google Search

App is adds a brand new look for voice search along with revamping Google Now Cards. The new design gives a more foreseeable content depending upon the significance. For example the weather will be on top in the morning followed by your nearing appointments.

Facebook Uses Google App Indexing for Driving it’s from Search to Android App• Google has been authorized by

Facebook for indexing some of its contents, so that Google can read the content on these pages and in return they can appear in Google’s Search Results. Facebook has only implemented this for Android apps as of now and not for Apple or Bing. Facebook has implemented this for improving the user experience of the app.

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