Mobile + Location - Challenges and Opportunities - Placed
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Transcript of Mobile + Location - Challenges and Opportunities - Placed
![Page 1: Mobile + Location - Challenges and Opportunities - Placed](https://reader033.fdocuments.net/reader033/viewer/2022042817/55a2753a1a28ab22058b46e2/html5/thumbnails/1.jpg)
JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry
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WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSOR PREMIERE SPONSOR
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PLACED
World’s Largest Opt-InLocation Panel
Panelists:70,000+
Monthly Businesses Visited:3,700,000+
Features in Place Database:300,000,000+
Measured Locations:15,000,000,000+
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RATINGS
100% Adoption90%+ of Retail Sales
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LOCATION ANALYTICS V1
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LOCATION ANALYTICS V2
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LOCATION ANALYTICS V2
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LOCATION ANALYTICS V2
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LOCATION: NOISE
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LOCATION + PLACE = MORE NOISE
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PANEL RECRUITMENT
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PRIVACY: OPT-IN + VALUE EXCHANGE
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MODELING
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VALIDATION
Cumulative
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HURRICANE SANDY
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BLACK FRIDAY 2012
11.23.12Black Friday
11.24.12Placed Reports 4.68x
11.26.12Analysts Report Strong Foot Traffic
11.28.12AE Raises Earnings, Record BF
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PLACE + DEMOGRAPHIC AFFINITY
F, 14-24
Why weren’t Millennialspurchasing at this highend retailer?
Brand Preference Merchandising Marketing Pricing Other
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AMAZON: SHOWROOMING
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AMAZON: MALE VS FEMALE
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QSR: OPPORTUNITY IN ETHNICITY
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VISITOR MAP: RETAIL SITE SELECTION
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DOMINOS – LOCATION AFFINITY
GREEN:Strong Affinity
RED:Negative Affinity
BAR HEIGHTAffinity Score
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PANERA – LOCATION AFFINITY
GREEN:Strong Affinity
RED:Negative Affinity
BAR HEIGHTAffinity Score
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WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSOR PREMIERE SPONSOR
![Page 27: Mobile + Location - Challenges and Opportunities - Placed](https://reader033.fdocuments.net/reader033/viewer/2022042817/55a2753a1a28ab22058b46e2/html5/thumbnails/27.jpg)
JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry