Mobile Internet digital divide in Asia-Pacific
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Transcript of Mobile Internet digital divide in Asia-Pacific
The mobile Internet digital divide in Asia-Pacific:
Two personal mobile spaces?
Michael MingesSenior Market Analyst
ITU TELECOM ASIA 2004B1: Defining the personal mobile space
7 September 2004-Busan, Republic of Korea
Mobile =ubiquitous“computer in your pocket”
“The latest … handsets can
offer practically the same
performance as a
computer did 5 years ago.”
— NTT DoCoMo
Sou
rce:
SK
Tele
com
.
0 50 100
Korea
Taiwan
Singapore
Japan “In the coming years, the mobile handset will be the hub of all other devices, enabling people to access information and technology anywhere at
any time….” —Samsung
% households with mobile phone, ‘03
Source: TMG.
“…it is relatively small, you don't need a desk, you don't need to be in a particular place. And
you don't have to be literate to use them or speak English. These are all constraints when it
comes to operating a computer.” — Intel ethnographer Genevieve Bell
0
24
68
10
China Indo. India M'sia Phil. Thai.
Mobile:Fixed Mobile:PC
Source: TMG.
Status of high-speed mobile networks, Asia-Pacific, 2003
0%
5%
10%
15%
20%
25%
30%
2000 2001 2002 2003
Developed
ASIA-PACIFC
Develop-ing
High-speed mobile subscribers as % of total mobile subscribers
0% 25% 50% 75% 100%
IndonesiaPhilippines
ChinaAustraliaMalaysiaThailand
SingaporeH. KongTaiwan
APN. Z'land
JapanIndia
S. Korea
Asia-Pacific
High-speed networks in Asia-Pacific, June 2004GPRS: 401XRTT: 13EDGE: 4WCDMA: 41XEV-DO: 3
Source: TMG.
The mobile Internet digital divide…
60.6
60.3
52.651.0
47.2
46.2
39.0
34.5
9.66.2
4.9
4.63.0
Japan
S. Korea
N.ZealandSingapore
H. Kong
Australia
Taiwan
Malaysia
Thailand
ChinaPhilippines
Indonesia
India
Internet users as %
of population,
20030.0%
0.1%
0.2%
0.4%
0.5%
0.9%
1.3%
1.6%
2.0%
2.0%
7.9%
24.8%
31.0%
India
Indonesia
China
Philippines
Thailand
Malaysia
N.Zealand
Australia
H.Kong
Taiwan
Singapore
S. Korea
Japan
Mobile Internet users
as % of population,
2003
Source: TMG.
…is worse than the conventional digital divide
Verizon Wireless VZACCESS with Venturi software
Two “killer”Mobile Internet applications
Allows traditional credit card functions to be performed by chips embedded in cellular handsets. 1.2 million subscribers at December 2003
Starbucks, Gimpo Airport, Seoul
SMS “problem”High text message revenue makes operators reluctant to invest in
mobile Internet…SMS works on virtually any phone and does not need high speed network
Philippines
Singapore
Japan
S. KoreaIndonesiaAustralia
Malaysia
ChinaN. ZealandIndia
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 50 100 150 200SMS per subscriber per month, 2003
Mob
ile d
ata
as
% to
tal m
obile
re
venu
e, 2
003
Source: TMG.
SMS “problem”High text message revenue makes operators reluctant to invest in
mobile Internet…SMS works on virtually any phone and does not need high speed network
0%10%20%30%40%50%
60%70%80%90%
100%
Philippines China Japan Korea0
50
100
150
200
250SMS as % of mobile data revenue (left)
SMS per subcriber per month (right)
Note: SMS revenue % for Philippines refers to SMART, China to China Mobile (HK), Japan to Vodafone and Korea to KTF. SMS usage figures refer to whole country.Source: TMG adapted from operator reports.
Handset divide
0% 50% 100%
IndonesiaPhilippines
IndiaChina
TaiwanThailand
MalaysiaAustraliaH. Kong
SingaporeJapanKorea
% of mobile subscribers with Internet-
enabled mobile phone,2003
“…for the upgrade market, camera phones and phones with other multimedia features”
“…launched a line of affordable, entry level phones…”
-6-4-202468
10121416
Milli
ons
Handset salesNew subscribersDifference
Indonesia Philippines India
2003
Source: TMG.
SEGMENTATION
Developing nations have best demographics for mobile Internet!
27
50
2G 3G
% of users less than 30, by mobile
service, NTT DoCoMo, 2004
Source: NTT DoCoMo.0 20 40
JapanH.Kong
S. KoreaAustralia
SingaporeN.Zealand
ChinaThailand
IndonesiaIndia
MalaysiaPhilippines
% population < 15, 2003
Source: UN.
Conclusions• Ubiquitous
– Mobile widely available relative to other ICT devices• High-speed
– Now available• Yet a two-track mobile Internet is developing
– Some nations way ahead– Others still “stuck” in text-mode
• Solutions– Regulatory incentives such as more competition, especially
technological, and assisting mobile industry to meet broadband aspirations
– Manufacturers and operators to re-think “segmentation”
Thank you!This presentation is based on:
Asia-Pacific Mobile Multimedia Outlook 2004
Featuring an overview of mobile multimedia trends in 13 key Asia-Pacific markets covering 98% of subscribers in the region.
Available from www.tmgtelecom.com/reportsMore information: [email protected]