Mobile Internet Consumer Uganda

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THE MOBILEINTERNET CONSUMERUGANDA 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS


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THE MOBILE INTERNET

Preface

The Mobile Internet Consumer Uganda 2013 report produced byVserv.mobi addresses the audience insights of the growing mobile int

user base in Uganda. This report focuses on profiling the mobile webusers, their purchasing power, lifestyle and consumption pattern. Theand insights are drawn from a survey conducted in 36 countries acrosregions.

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom ser

providers in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.


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THE MOBILE INTERNET

DEMOGRAPHICS

THE MOBILE INTERNET


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THE MOBILE INTERNET

67%

23%

4%

2/3rd of the mobileinternet users in Ugabelong to 18-24 yearage group

Less than 18 yrs 15%

AFRICA

18-24 yrs 52%

25-35 yrs 25%

more than 35 yrs 9%

Age

6%


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Uganda has onehighest proportiomen in the mobiinternet user bas

Male F

29%*71%*

20%

80%

*AFRICA

Gender



Over 2/5th of the mobile internet users in Uganda areGraduates or Post-graduates

Graduate / Post Graduate

Diploma / Undergraduate

Schooling upto12 yrs

Education

43%

38% 39%*

16% 23%*

Uneducated 2% 3%*

*AFRICA



Over hmobileusers belongclass

Occupation

Business17%

Self Employed

Professional16%

Full-time job14%

Part-time job10%

14%*

12%*

13%*

8%*

Currently

not working7%

Housewife1%

Student35%43%*

1%*

7%*

*AFRICA



CONSUMPTION PATTERNTHE MOBILE INTERNET



77%

57% 53% 52%

Over 3/4tmobile inusers havdownload

game/ aplast mont

Game / App Video Music Themes

Mobile content downloadedin the last month

76%* 55%* 51%* 47%*

*AFRICA


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THE MOBILE INTERNET

Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Over 3/4th of the mobile internet users find mobile ads useful downloading mobile content

Users love mobile ads that help them...

46% 48%*

44% 48%*

42% 45%*

*AFRICA


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THE MOBILE INTERNET

PURCHASING POWER

THE MOBILE INTERNET


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THE MOBILE INTERNET

Consumer Durables

43%

Automobiles

32%

2 out of 5 mobile internet Uganda own a tablet

Connected Devices

Computers Tablets

40%61%

Product Ownership

58%* 41%* 57%* 35%*

*AFRICA


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THE MOBILE INTERNET

Restaurant

Movie Theatre

Shopping Mall / Market

Over half of the mobile internet users have visited atheatre in the last month

Affluent Lifestyle

58% 56%*

51% 41%*

69% 74%

*AFRICA


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The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 2500 mobile web & app users. The

survey was conducted using random sampling for natural representatthe target group across 6 key countries in Africa - Egypt, Ghana, Ken

Nigeria, South Africa and Uganda. The overall Africa averages wereweighted as per the regional composition of mobile internet users in e

focus country.

About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights


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The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it

technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines a

practices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty cou

around the globe, include all members of the mobile media ecosystemMobile Marketing Associations global headquarters are located in the

States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.

About the Mobile Marketing Association (MMA

For more information, please visit www.mmaglobal.com. For informatto the MMAs Mobile Marketing Forum series, please visit

www.mobilemarketingforum.com.


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About Vserv.mobi

Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro and AppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading F

brands & digital media companies, across 200 countries. AudienceProtargeting capabilities and AppWrappers "One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.

Mobile Internet Consumer Uganda

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