mobile insights : auto shopping and consumer path to purchase
1
Path To Purchase UK AUTO INSIGHTS: MILLENNIAL 72% of Millennial (ages 20–34) respondents on the InMobi network are shopping for or planning to purchase an auto in the next six months 78% of AND 67% of [email protected] or [email protected] www.inmobi.com To learn more or for further queries on research InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile coacts with other channels throughout the purchase process. This study examines how auto consumers are using mobile media and how advertisers can best communicate with this audience. 95% of Millennials would use mobile to help them shop 93% of Millennials turn to mobile for more information after seeing an ad for autos elsewhere 38% 11% Small/ Medium Cars 18% Luxury Cars Sports Utility Vehicle 44% 13% 6% Small/ Medium Cars Luxury Cars Sports Utility Vehicle 1. Using InMobi’s points-of-interest targeting, focus your campaign around 1647 car showrooms and/or 2069 car accessory/repair shops in the UK 2. Hyper-target consumers within Relevant Channels according to user interests to promote user engagement rates 3. Target consumer Post Codes where there is a high propensity of specific car type/model ownership via InMobi’s consumer lifestyle heat maps 4. Use our Brand Response rich media ad units to drive engagement and retarget users to move down the purchase funnel 36% 36% 28% Vehicle Specs Video, Sound and Photos One-Click Call 27% Obtain Quote SMALL CAR SHOPPERS 51% 32% 22% Video, Sound and Photos Vehicle Specs Promotions/ Deals LUXURY CAR SHOPPERS 21% One-Click Call 65% 54% 26% Video, Sound and Photos Vehicle Specs One-Click Call 24% Promotions/ Deals 3. Target Millennials Shopping for Auto SPORT UTILITY SHOPPERS 2. Create Engaging Mobile Ads MILLENNIAL AD PREFERENCES (AGES 20–34) 1. Identify Millennial Auto Consumers on Mobile Shopping for an auto soon Millennials on Mobile are Shopping for Respondents were recruited via the InMobi mobile ad network in the UK between July 25-August 5, 2013. A sample n=189 was taken of UK Millennial mobile users (ages 20–34) who make auto purchasing decisions. The survey results were targeted and weighted to represent the UK mobile population. Methodology: InMobi conducted an on-device survey over the Decision Fuel mobile platform.
description
Inmobi's Vertical Insights Research Series helps brand advertisers understand how consumers are using mobilemedia to research and shop for certain types of products and how mobile coacts with other channels throughoutthe purchase process. This study examines how auto consumers are using mobile media and how advertisers canbest communicate with this audience
Transcript of mobile insights : auto shopping and consumer path to purchase
-
Path To PurchaseUK AUTO INSIGHTS: MILLENNIAL
72% of Millennial (ages 2034) respondents on the InMobi network are shopping for or planning to purchase an auto in the next six months
78% of AND 67% of
[email protected] [email protected]
www.inmobi.com
To learn more or for further queries on research
InMobis Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile coacts with other channels throughout the purchase process. This study examines how auto consumers are using mobile media and how advertisers can best communicate with this audience.
95% of Millennials would use mobile to help them shop
93%of Millennials turn to mobile for more information after seeing an ad for autos elsewhere
38%
11%
Small/Medium
Cars
18% Luxury Cars
Sports Utility
Vehicle
44%
13%
6%
Small/Medium
Cars
Luxury Cars
Sports Utility
Vehicle
1. Using InMobis points-of-interest targeting, focus your campaign around 1647 car showrooms and/or 2069 car accessory/repair shops in the UK
2. Hyper-target consumers within Relevant Channels according to user interests to promote user engagement rates
3. Target consumer Post Codes where there is a high propensity of specic car type/model ownership via InMobis consumer lifestyle heat maps
4. Use our Brand Response rich media ad units to drive engagement and retarget users to move down the purchase funnel
36%
36%
28%
VehicleSpecs
Video, Sound and Photos
One-ClickCall
27% Obtain Quote
SMALL CARSHOPPERS
51%
32%
22%
Video, Sound and Photos
VehicleSpecs
Promotions/Deals
LUXURY CARSHOPPERS
21% One-Click Call
65%
54%
26%
Video, Sound and Photos
VehicleSpecs
One-Click Call
24% Promotions/Deals
3. Target Millennials Shopping for Auto
SPORT UTILITY SHOPPERS
2. Create Engaging Mobile Ads
MILLENNIAL AD PREFERENCES(AGES 2034)
1. Identify Millennial Auto Consumers on Mobile
Shopping for an auto soon
Millennials on Mobile are Shopping for
Respondents were recruited via the InMobi mobile ad network in the UK between July 25-August 5, 2013. A sample n=189 was taken of UK Millennial mobile users
(ages 2034) who make auto purchasing decisions. The survey results were targeted and weighted to represent the UK mobile population.
Methodology: InMobi conducted an on-device survey over the Decision Fuel mobile platform.
