Mobile Informate Survey Platform
description
Transcript of Mobile Informate Survey Platform
Mobile Informate Survey Platform
Online Platform
for deploying surveys on the Mobile
Surveys can be
conducted over WAP
& SMS
Provides quick &
real-time reporting
and feedback
Capability of
Advertising
Keywords
What is Mobile Informate?
12
12
3025
15
6
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
Text Message
Take our simple survey & win
discount vouchers!
SMS GET to 54678
How It WorksSurvey Creation
Panel Upload
Survey deployment over WAP or SMS
Tracking Progress & Results
• Questionnaire is created and programmed on Mobile Informate’s online interface.
• Test Launch – on internal mobile phones
• Survey progress is monitored in real-time
• Response data can be downloaded at any stage of the survey at any time.
• WAP – Panelist gets a link via SMS
• SMS – Panelist answers by SMSing numbers corresponding to his choice to a shortcode
• Panel details – Mobile numbers are uploaded via simple excel format on MI online interface
Take our simple survey & win
discount vouchers!SMS GET to 54678
Ability to ‘advertise’ the survey through a keyword. Respondents can SMS the keyword to a particular number and ‘pull’ the survey
Invite SMS User receives the question as an SMS
Respondent Survey Experience - SMS
Which of the following handset brands have you used?1. Nokia2. HTC3. Sony Ericsson4. SamsungReply with numbers next toyour choice of answers. Eg. 1, 3, 4
Reply Options
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
Reply Options
To
Options
+919731309191
1
Send
Click
Link in invite text message Survey opens in phone browser
Respondent Survey Experience - WAP
Which of the following handset brands have you used?
NokiaHTCSony EricssonSamsung
Next
Survey Key Features• Question Types:
• Single select• Multiple choice• Open ended questions
• Ability to create complex routing and piping conditions
• Quota control for multiple variables
Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other
(Please Specify by entering text into the empty space provided)
Next• If Q1 = 1 & Q2 = 5, ask Q3• If Q1 = 2 & Q2 ≤ 4, ask Q4
Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.
Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-up4. Babool
Reply with the number next to your choice. Select any One. Eg. 2
Reply Back
Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-up4. Babool
Reply with numbers next to your choice. You can select more than one. Eg. 1,2,3
Reply Back
Which bran’s ad is your favorite?
Reply with the name of the brand in less than 160 Characters. Eg. Vodafone
Reply Back
Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.
Reply Back
SMS Survey WAP Survey
Key Propositions•600+ Million mobile users and growing.•Wide demographic coverage – Locations, Age group, Gender, Income etc.
Reach
•SMS – Widely used•WAP – Emerging feature•On the go – Anywhere / Anytime•No external pressure•Language support
Usability
•Lower Costs•Use lesser resources•Easy Implementation•Quick report delivery
Efficient Survey Medium
•More than just a survey medium•Deep understanding of market research•Assistance in understanding & analysing the data
End-to-end Solution
Background• Client - A new
telecom provider• Launched a new
ad campaign
Survey Goals• Measure Ad-recall• Understand
audience perception of the ad
Mobile Informate Solution• Provided a ready panel for
instant survey deployment• Launched survey to 8332
MI panelists• Generated 500 completes
in a week (41% completes on the day of launch itself)
• Provided in-depth analysis to the client
• Total duration of the project = 10 Days*
Case Study
* Total duration depends on various factors and can go down or up
Company Overview
Cross-tab
Informate Mobile Intelligence Pvt. Ltd.
Mobile Survey Platform
Mobile Metering
An established market research and analytics services company
Division of Cross-tab. Provider of mobile research solutions
2 main products of Informate.
www.cross-tab.com www.informatemi.com www.mobileinformate.com
www.smartmobi.uswww.smartmobi.in
• Captures & provides behavioral data from in-device meters gathered from an opt-in panel across a wide network of mobile users.
• Usage data can be provided on the basis of handset type and/or OS
• Informate provides syndicated reports as well as offers custom research and analyses
• Enables enterprises to deploy surveys on the mobile phone using SMS & WAP. (Detailed note in subsequent slides)
Thank You!
Contact:
Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com
[email protected] :+91 9820680735Office :+91 22 40682822