Mobile industry
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Transcript of Mobile industry
A presentation by
Ajay MohanGaurav Kumar Arvariya
Kamalakkannan GManimegalai
Venkatesan T
Jargon Alert
G
Jargon Alert
G as in 2G, 2.5G and 3G. The generations of mobile networks. Officially there are only 1G, 2G & 3G, but several midpoints have been defined as 2.5G, 2.75G,4G, etc.
Portable!
Fits in a Briefcase
Voice calls only
GSM, CDMA, TDMA
Less power needed,
Much smaller
Better voice quality
SMS
1G 2G 3G2.5G
1G 2G 3G2.5G
• GPRS, HSCSD
• Data-capable devices
• Addition of Mobile Web
• Camera phones & MMS
1G 2G 3G2.5G
• W-CDMA, HSDPA
• In the early stage
• “Broadband” Speeds
• LBS & media players
SUN Among the Stars
Known for its Price.
Known for its Quality
Known for its Classic Models
Known for its Service
Known for easy handling
Vs.
Market share of Smartphone OS
Market segmentation
Functional Pleasure Luxury Business class
Functional
Pleasure
Business
Luxury
-Package of features-To meet wide variety of tastes
Mobile StyleZ
-skimming pricing strategy-Wide range of products
BRAND Outlets
MULTI - BRAND Mobile Outlets
Market Penetration
Let’s GrowLet’s Grow
Mobile Software and Mobile Software and Gaming CompaniesGaming Companies
&
Vs.
MAN OF THE
MATCH
Its HOT
Samsung Omnia II Samsung Omnia II
Its HOT
Its HOT
LG Cookie (KP500)
Its HOT
Latest Developments
Latest Developments – Contd.,
Latest Developments – Contd.,
No. of samples considered for survey : 100 nos. of all age group
Information collected based on :
Age. Current Mobile Brand Using Reason for the Brand Migration from Brand if any Mobile Usage for
Market Composition Market Composition
NEEDS & PURPOSENEEDS & PURPOSE
"By 2010 the majority of internet access worldwide would be from mobile phones, not PCs"
- Terry Semel CEO Yahoo 2006
When to call a mobile a Mobile?