Mobile Hotel Booking Apps Trend

By: Kyle Steinberger, Kate Smuda, Patrick Tierney

Mobile Hotel Booking Apps

Age of Technology – Always on the move Mobile Phones no longer a luxury but a

necessity Advances in Technology providing

business opportunities

Historical Overview

2007-2008 – App store & Android Marketplace

4 Years of Growth & Development Apps are being made based off consumer

wants & needs

Historical Overview Cont.

Alexa and Flurry Analytics

Reach/Scope/Potential Impacts Increasing use in apps – provides business opportunities, not just in

hotels and hospitality Staying in the minds of consumers App Benefits

Push Notifications Being Native Provide a Positive User Experience Analytics

Potential Impacts for Regular Business’s & Hotel Industry

PRICELINE NEGOTIATOR APP

You can browse and book stays at published rates; tap to place a bid using Name Your Own Price for discounts of up to 60%; or access the Express Deals feature, in which you know the room rate (up to 45% off) upfront.

http://www.youtube.com/watch?v=Yhn5N7xcFOw

KAYAK

• compare flight• , hotel and car rental

deals,• track your flight

status,• view and manage

your trip itinerary, • look up baggage fees,• access airline

numbers and airport information.

STARBUCKS

. One of the features in this app is allowing customers to upload money onto their mobile phones, which can then translate into a barcode that the register can scan.

CHIPOTLE

One needs to simply just put in his/her location and then order from the store’s menu

Interview Professor Bernie Mullen

Business experience Tax Accountant- Bonilla, CPA

Accountant – MEI Incorporated

Controller- Maplewood Hotel Corporation

General manager- Sheraton and Holiday Inn Hotels

VP Hotel Operations- Blithe Hospitality Group

Instructor- UW Stout

Managing Partner- Encompass Hospitality Group, LLC

Potential of Trend

Becoming popular Handheld opportunities

The Anonymous booking and cancelations

potential of become a great tool

Consumer Segments

Attract more business oriented groups Find the best deal Notified when hotels change

Easy access

Used as a guide Concierge at your fingertips

Competitive Advantage

Understand clientele Business oriented Vacation

Transition with the trend Watch other competition

Insight on what is working for them

Sources BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings."

New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012

Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE Premier. Web. 2Oct. 2012.

Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012.

<http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps-and-why-you-do-need-one

Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23 Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08-23/starbucks-schools-other-retailers-on-mobile-payments>.

Sources Cont. Mullen, Bernie. Personal interview. 2 Oct. 2012.

Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb. (2012): n. page. Web. 3 Oct. 2012.

"Three Lessons from the Chipotle IPhone App." - O'Reilly Radar. N.p., n.d. Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from-the-chipotl.html>.

Thornhill, Ted. "Apps have overtaken the Web in popularity according to the latest statistics (actually, there's probably an app to tell you that)." Mail Online. (2012): n. page. Web.