Mobile, have you clicked yet?

Jason Palgrave-Jones Business Development Director

Textlocal….

With it’s headquarters in Cheshire and it’s technical office in The Midlands, Textlocal brings a fresh and innovative approach to business mobile communications.

• Our innovative award winning platform 'Messenger now serves over 91,000 businesses.

• More than 25 million text messages every month.• At peak times Messenger processes 8,000 texts per

second.• Circa half a billion messages have been sent via

Messenger.

Our clients include

Need convincing?

30 million

phones are sold in the UK each

year

(bbc.co.uk)

Mobile devices will

soon outnumber humans by 2016

(Cisco research)

Over 6.2 trillion

SMS messages will be sent

in 2012(bbc.co.uk)

There are

5.8 billion

mobile phones worldwide

accounting for

87% of the global

population

Not so ‘old hat’

40% of UK consumers are interested in being contact via mobile by advertisers

(thedrum.co.uk)

2012 marks mobile

messaging’s 20th

anniversary(utalkmarketing.com)

Almost 50% of consumers who

respond to mobile text

marketing go on to buy

(Mobithinking.com)

81% of adults keep their mobile switched on all of the time, even

when their in bed

(media.ofcom.org.uk)

Response rates

Customer Engagement

Customer Service

Lead Generation & Brochure

Request

Reminders & Confirmations

)

Sales Promotion

Ticketing For Events

Overview ENO is one of the world's largest opera companies, providing an annual programme of opera, from popular classics, and operetta, through to more contemporary work and rarely performed musicals.

ChallengeENO wanted to increase attendance to times of certain shows.

Case study: Sales Promotion

“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded £8,000 gross profit. An ROI rate of 16:1.”

Jonathan Broad, Marketing Manager

Solution ENO sent last minute offers for specific performances where they had excessive tickets left. Mitigating any short-term sales downturn by maximising the value from unsold ticket inventory using SMS.

Results• £500 spent on texts that yielded £8,000 gross

profit.• An ROI rate of 16:1

Case study: Sales Promotion

“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded £8,000 gross profit. An ROI rate of 16:1.”

Jonathan Broad, Marketing Manager

Case study: Customer Service

Overview Card One Banking is owned by Spectrum Financial Group and provides banking facilities for people who may have been refused credit or personal banking before. They wanted to give customers access to their accounts on the move.

Challenge 1. Provide customers the ability to get an

immediate balance by phone.2. Let customers immediately send in a

photo of their passport rather than post, fax or scan and email it.

“Through our mobile text service our customers can manage their finances with ease, and rest assured that they have access to their accounts on the move at any time of the day 365 days of the year.”

Gary Solomon, Head of Marketing and Acquisition

Case study: Customer Service

Solution1. Customers text: BALANCE to 60777

Customers can check their current account balance and load funds to MasterCard's by simply sending a text message using SMS.

2. Customers take a picture of passport then MMS it to Card One’s unique number. This arrives at Card One as an email with the attachment.

Results3. 80% of customers use the

mobile banking facility.4. Customer feedback has been

excellent.

“Through our mobile text service our customers can manage their finances with ease, and rest assured that they have access to their accounts on the move at any time of the day 365 days of the year.”

Gary Solomon, Head of Marketing and Acquisition

Case study: Reminders& Confirmations

Overview The University of Liverpool's Careers & Employability Service needed an effective way to communicate with students and graduates regarding reminders for up and coming appointments and updates within the service.

ChallengeReduce the number of missed appointments for their Careers & Employability Service.

“The Textlocal system is so simple to use, and means we can communicate with every student instantly to make sure they attend their appointments on time. It means that our guidance service, which ensures all students are receiving the right support and encouragement to succeed, can run efficiently and effectively.”

Karen Fitzsimmons, Careers and Employment Department

Case study: Reminders& Confirmations

SolutionTexts sent automatically from their CRM system to students the evening before their appointment. 

ResultsSignificantly reduced the number of no-shows.Text service then used to keep students informed about other activities as well. Mobile is cost-effective for public sector organisations with many adhering to strict budgets

“The Textlocal system is so simple to use, and means we can communicate with every student instantly to make sure they attend their appointments on time. It means that our guidance service, which ensures all students are receiving the right support and encouragement to succeed, can run efficiently and effectively.”

Karen Fitzsimmons, Careers and Employment Department

Case study: Lead Generation& Brochure Request Service

Overview Hartwell is one of the UK's leading multi-franchise retail motor groups operating 22 sales and after-sales motor dealerships across England.

ChallengeCollect mobile numbers for future SMS promotions. Engage with existing customers and prospects to update on new stock arriving, text bespoke special offers, promotions, & finance plans. 

Case study: Lead Generation& Brochure Request Service

SolutionText: Hartwell to 60777 Mobile numbers were collected from prospects who visited or made an enquiry at a Hartwell dealership.Thank you texts were sent to customers to inform them that their car is ready for collection. 

ResultsMobile Marketing gave a massive return on investment and provided an excellent tool for promotions and special offers.

Case study: Ticketing For Events

Overview Greenpeace arranged a launch event for their famous Rainbow Warrior III ship.They needed a cost and time effective way to track attendees and to improve the efficiency of their marketing efforts to their supporters.

ChallengeGreenpeace worked with Textlocal to execute the launch event of their famous Rainbow Warrior III ship.

“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to track who attended. Being able to track everyone electronically through the Textlocal reporting system worked perfectly for us, as we were able to follow up with our supporters accordingly to say thank you for coming, or reach out quickly to those that couldn’t make it with a separate message.”

Molly Brooks, Digital Marketing Co-ordinator at Greenpeace

Case study: Ticketing For Events

SolutionThey embraced the latest mobile technology using QR Codes to track attendees and to improve the efficiency of their marketing efforts to their supporters.

Results• Mobile made the whole process fast and

accurate.• Reduction in the need for paper forms at

the event and is therefore kinder to the environment.

“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to track who attended. Being able to track everyone electronically through the Textlocal reporting system worked perfectly for us, as we were able to follow up with our supporters accordingly to say thank you for coming, or reach out quickly to those that couldn’t make it with a separate message.”

Molly Brooks, Digital Marketing Co-ordinator at Greenpeace

Textlocal’s Top Tips to a perfectSMS campaign

1. Call to action2. Good timing

3. Keep it short4. Avoid repetition

5. Cleanse your database

Textlocal’s Top Tips to a perfectSMS campaign

6. Track your progress7. Grow your audience

8. Respect opt-outs9. Send relevant messages

10. Get personal

See how simple SMS is…Text 21 to

60777 Now

Thank you