Mobile Game Asia 2015 Bangkok: ROI - Based Mobile Game Promotion
Mobile Game Asia 2015 Ho Chi Minh City: An overview of the mobile game market in China and Vietnam
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Transcript of Mobile Game Asia 2015 Ho Chi Minh City: An overview of the mobile game market in China and Vietnam
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Catalogue
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2013 to 2018（panel computer and smart phones）
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User number growth trend of global from 2013 to 2018（panel computer and smart phones ）
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Major Asian Markets——China，Japan，South Korea
Average Consumption
Average Consumption
Average Consumption
Annual Growth Annual Growth Annual Growth
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Nietnam Thailand Indonesia Malaysia Philippines Singapore
Catalogue
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16773，
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2014Q1 2015Q1
28.30% 1-3次
4-5次
27.83%
19.84%
6-10次
11-20次22.32%
24.57%
20次+6.43%
25.91%
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Pay Rate Pay Rate
Terminal manufacturers
the most stable entrance
……
The new traffic entrance appear constantly
anime and comic
Social networking platform
The game live
2.02
2.11移动应用商店的月度覆盖人数（亿人）
2.04
Number of IP games
New games are hard
to enter
Old game retained
for a long time
Channels are strong
IP
Knockoff
Capital inflows
Quality
subdivide the industrial chain
✓
✓
✓
✓ ， ，
✓
✓
Opportunities and challenges of Vietnam game market
Opportunities
Challenges
Catalogue
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D-HAPHTML5 Game analysis
platformD-EAP
Experience analysis platform
D- OAPDistribution channel operation analysis platform
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analysis platform
D- TAPTV Game analysis
platform
APP
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