Mobile-Friendly Disconnects #Infographic
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Consumers react harshly when they encounter websites or emails that aren’t mobile-friendly. B2C brands are making improvements, but the gains are uneven—sometimes in surprising ways. This infographic highlights some of the gaps, opportunities, and other disconnects in mobile email trends.
Transcript of Mobile-Friendly Disconnects #Infographic
© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.
© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.
Mobile-Friendly Disconnects
Consumers react harshly when they encounter websites or emails that aren’t mobile-friendly.
© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.
Mobile-Friendly Disconnects
B2C brands are making improvements, but the gains
are uneven—sometimes in surprising ways.
© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.
Mobile-Friendly Disconnects
41%of brands send mobile-friendly emails
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Mobile-Friendly Disconnects
75%of brands use mobile-
friendly landing pages
However…
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Mobile-Friendly Disconnects
Emails significantly lag landing pages when it comes to mobile experience.
Disconnect:
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Mobile-Friendly Disconnects
75%of brands use mobile-friendly landing pages
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Mobile-Friendly Disconnects
40%of brands using mobile-
friendly landing pages send mobile-friendly
emails
However…
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Mobile-Friendly Disconnects
Brands with mobile-friendly landing pages should be more likely to send mobile-friendly emails, but they aren’t.
Disconnect:
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Mobile-Friendly Disconnects
73%of brands that email at least daily send mobile-friendly emails
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Mobile-Friendly Disconnects
67%of brands that email at least daily use mobile-friendly landing pages
However…
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Mobile-Friendly Disconnects
High-volume senders clearly value a mobile-friendly email experience, but are surprisingly less likely than other brands to use mobile-friendly landing pages.
Disconnect:
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Mobile-Friendly Disconnects
37%of brands that email less than daily send mobile-friendly emails
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Mobile-Friendly Disconnects
73%of brands that email at
least daily send mobile-friendly emails
However…
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Mobile-Friendly Disconnects
Most brands are lagging far behind the brands that are the heaviest users of email marketing.
Disconnect:
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Mobile-Friendly Disconnects
41%of retailers sendmobile-friendly emails, however…
40%of non-retail B2C brands send
mobile-friendly emails
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Mobile-Friendly Disconnects
76%of retailers use mobile-friendly landing pages, however…
71%of non-retail B2C brands use
mobile-friendly landing pages
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Mobile-Friendly Disconnects
Although retailers have traditionally been far more email-savvy than other B2C brands, that’s not the case in regard to mobile-friendliness.
Disconnect:
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Mobile-Friendly Disconnects
Source: All data based on observational research performed by the ExactTarget Marketing Cloud in June
2014 involving approximately 160 B2C brands using anonymous email accounts
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