Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development...
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Mobile for Agencies Mobile Monday 08/06/09
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Transcript of Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development...
Mobile for Agencies
Mobile Monday 08/06/09
Interactive marketing
Multimedia design
Web development
Online brandingOnline branding
Guerilla and virus marketing
Search engine marketing
Mobile marketingMobile marketing
What advertisers want?
Advertisers want …
... our sight.
… our 30 seconds.
… our click.
Advertisement is about attention!
It is hard to pay attention to ads.
Advertisers are looking for the perfect solution.
The perfect solutions is:
Targeted
Relevant
Ubiquitous
Not disturbing
The 5th element:
CHEAP!!!
Cost effective
What about mobile advertising?
Is it targeted?
Is it relevant?
Is it ubiquitous?
Is it not disturbing?
… and is it cost effective?
Mobile AdvertisingMobile Advertising
SMS, MMS marketing
Bluetooth marketing
Banner ads
QR codes
Location Based Advertisements
Preroll video-ads Search Engine Marketing
Callback tones
Mobile widgets
Advergaming
What are the barriers?
Lack of standard platform
Lack of visual abilities
Lack of media
Lack of innovative thinking
Banners
SMS
E-Flyers
Ringtone
Together Everywhere
