Mobile Facebook Application for J2ME Android

Mobile Facebook Application

Tridens d.o.o. Confidental

August 2009

• Together publish mobile Facebook application

• Revenue generated via adds

• Revenue generated via mobile carriers – per download

• New location based features like

• My location

• Where is my friend?

• Meet me

• Nearest shop, pub, cinema,...

• Location target advertising


Business proposal

• The Mobile Phone is the largest gaming platform

in the world today – 4 Bn in 2009

• Time spent on mobile phones : significant and

increasing

• Active user spends 17 hrs/wk : 13 talking; 4 data

services

• Mobile Social Networking will become the

largest revenue generator for mobile

entertainment by 2011 (Gartner)


Market Opportunity

• World-Wide Reach

• Large base and growing: 2.1+ Bn (2006) to 5+ Bn (2011)

• 22% of Companies advertising online are starting

mobile marketing in 2008

• Mobile advertising is fastest growing market : $2.7

Bn (2008) to $12.8 Bn (2011)(Gartner)


Mobile Advertising

The full screen, interstitial adverts are interactive

and enable the user to visit an advertiser’s mobile

site or even click to call or text the advertiser.

•Text

•Picture

•Link

•Combination of above


Advertisement

1 2 43

Community menu Pre-Ads Application Post-Ads

User starts Fidler Mobile

and after successful login

is ready to receive

mobile ads.

1-2 Ads are shown, user

can either click on the Ad

or go to the application

No further ads until game

exit ensuring an

uninterrupted gaming

experience

User exits the game and

receives 1-2 Ads


Application Process

• Read messages

• Watch friends

• Read wall content

• Read friends wall

• Check your newsfeed

• See photos

• See albums

• Create album

• Watch events

• Watch groups

• Notifications

• Update status

• Upload photos

• Chat


Already implemented features


Screenshots #1


Screenshots #2

• Facebook implements server side of location based

functionality

• Tridens implements client side of location based

functionality

• Tridens integrates mobile application with Facebook

advertisement system

Work to be done


• Experience in mobile area

• Already developed facebook application

http://apps.facebook.com/mingomobile/

• Software development references

"Bostjan is a very reliable and dedicated professional with excellent technical and

project management skills. I had the opportunity to work with him on various

outsourced development projects and I was always impressed by his professional

attitude and his dedication to the customer.

I'd highly recommend Bostjan for any development project."

Thomas Durchdewald

Program Manager, Hewlett-Packard


Why we?

• New location based features

• Application is menu-driven, fast, and makes staying in touch with your Facebook friends

quick and easy. Menu-driven interface is more responsive, especially compared with

Facebook's mobile Web page.

• The menu allows you to cycle through common tasks: Update status, Upload Photo, etc. To

speed-up those tasks, you can type single-key shortcuts, and there's a type-ahead feature

that fills in the rest of friend names.

• You can directly take the photo and upload it to the album you wish – or create a new

album and upload it there.

• In overall Fidler Mobile client is just plain fast and user friendly.

• Automatic upgrades for new releases

• Advertising supported – additional revenue can be generated via target advertising and

advanced location based advertising


Summary

Tridens d.o.o.Zagrebška c. 222000 MariborSlovenia (EU)

www.tridens.si

Phone: +386 31 627 462Fax: +386 59 010 990

E-mail: [email protected]


http://www.tridens.si/

Mobile Facebook Application for J2ME Android

Technology

Transcript of Mobile Facebook Application for J2ME Android