Mobile: Everywhere Your Customers Are

Part IIEdward Niu

510-592-4351eniu@ilnenterprises.com

Text EDNIU to 72727

Cool & Cutting Edge…

What We’ll Cover Today...

Recap From Presentation #1QR Codes, Text Messaging, Mobile Websites

Cover some “Advanced” Mobile Marketing Topics & Techniques

Discuss the Future of Mobile

Q&A

Don’t Leave Home Without

91% of Americans have their cell phone within 3 feet of themselves 24/7

World Population Cell Phone Subscriptions

Internet Users0

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

7,000,000,000

8,000,000,000

Population 6-7 billion

Cell phones over5 billion

Wired Internet users – less than 2 billion

80% of Americans have cell phones

20% of US households are mobile only

Most of cell phone population has purchasing power!

Important Stats…

Game Changer New, Cool, Fun & Must Have

Not a Fad, New Paradigm

Augments Online Marketing

What is Mobile Marketing?

What is Mobile Marketing?

Mobile is the newest Mass Media with the potential to become

the most influential mass media of all time!

Mobile Marketing Benefits

Only media that is truly Personal Consumer can be identified individually Always on – 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense Impulse!

Benefits the other Mass Media don’t have:

What is Mobile Marketing?

NO SPAM Zone

NO unwanted messages

Mobile Marketing Methods

QR Codes

SMS Text Marketing

Mobile-Ready Websites

Mobile Ads

Social Mobile Location-Based Services

Mobile Apps

QR Codes QR stands for Quick Response First used to take inventory for subsidiary of Toyota Type of 2D Barcode that embeds information in its

tiled pattern When you scan it, it provides information:

• Website• Video• Contact information• Image• Coupon• Map

Macy’s QR Campaign Macy’s Backstage Pass

Where To Make QR Codes Goo.gl Bit.ly Beqrious.com Delivr.com qrcode.kaywa.com (personal use only)

For Trackable AND Changeable QR Codes…

Keep in Touch w/ Customers

Use SMS Text Messaging!Keep in Contact with your Customers and Prospects

Send your messages anywhere they are Know that they receive and READ your messages.

Text Message Vs. EmailText Messages:

90% of text messages are read within 3 minutes**Instant Response**

99% of all text messages are read.

Texts can be scheduled Messages Always Stored

on Phone No Spam filters.

Email: Not Always Opened Read rates of 15% or

worse. Overwhelmed InBox May Not Use on

Phone Spam Filter

Mobile Coupons

Average redemption rate is 20% regardless of business type

[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.

[Widget Co]: Get your favorite product at 20% off. Show cashier this msg. Code: FAV888. Reply STOP to end.

Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.

Other SMS Services

Appointment Reminder Mobile Coupons Surveys & Polls Autoresponder Text Contests Text 2 Screen Loyalty Clubs

Use Shortcode & Keyword Combo:

Text DEMO88 to 72727

Mobile-Ready Websites

Microsoft stated that 53% of its mobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they don’t want to

scroll, pinch, etc.

Google Places, Bing Business Center, Yahoo Local Pages all mobile ready. Claim your pages at the very least!

Mobile-Ready Websites

Simplifies Your Website for smaller screens of cell phones

Customers Searching For Local Business Want:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company

Social Mobile GPS Services

Social Gaming of “Check-ins” Location-Based Social Networks

Compete with Friends Unlock Special Badges Privacy Issues (GPS) Get Special Deals from Businesses

Social Mobile GPS Services

Mobile Advertising

Google Purchased AdMob for $750M in 2010

Mobile Advertising: $1.6B last year in US, to double this year

Advertise on Mobile Websites & Embedded App Advertising

Uses Pay Per Tap Model like Google Adwords

Sept 30 – Google shifts mobile ads more to Adwords/Adsense

Mobile Advertising

Admob closing in on 1 Trillion impressions

www.ilnenterprises.com/mobileads

Search on some popular sites with your Smartphone to find banner ads:

Yahoo.com ESPN.com

People.com CNN.com

Mobile Applications

Mobile Applications or Apps are software programs designed to work on mobile platforms.

Mobile Applications

iPhone now has about 350,000 apps in its App Store

Android growing faster, has about 100,000 apps

Games

In-game display ads Games themselves are advertising

Mobile Applications

Facebook Has a Great Mobile Version Why Do They Need a Mobile App?

Mobile Applications

Produce Your Own Mobile App

Provide Value to UsersBrand Your BusinessCost: $1500 and higher

Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Donation / Non-profit apps Couponing apps Simple – Screen saver or background image

What Lies Ahead For Mobile…

Mobile Payments

Mobile Payments

Take Credit Card Payments on Your Phone with Square www.squareup.com

Near Field Communications

Magic Wand Payment SystemSwipe Your Phone to Pay

Examples – PayPass & Starbucks

Google Wallet launched Sept. 19, 2011- Nexus S 4G on Sprint- Citi Mastercard or Google Prepaid Card- San Francisco & New York

Google Wallet

Augmented Reality (AR)

The Ultimate Mobile App

It Combines… Today’s Computing Power in Mobile Devices The Use of the Camera The Use of GPS

Augmented Reality (AR)

Augmented Reality (AR)

Some Thoughts… Marketing is more about being “Top of

Mind” and “Exbranding” Your Business More Exposure Points Multiple Platforms – Mobile &

Online Use Your Imagination

Not confined to just a website anymore

Ask How, not If Combine Technologies

Action Plan The mobile explosion is

happening right now! There is MASSIVE

opportunity to use mobile to attract and grow your customer base.

Choose one mobile marketing method Implement a campaign using your method Do It Before Your Competition Does

Q & A

Edward NiuText EDNIU to 72727510-592-4351eniu@ilnenterprises.comFacebook.com/edniu