Mobile Engagement: The Right Message At The Right Time with Nationwide Insurance Royce Workman, Director, Digital Marketing, Nationwide Insurance David Rumpke, Director, Enterprise Digital Solutions, Nationwide Insurance Greg Murphy, Product Manager, Mobile, Salesforce

We deliver mobile experiences where our

customers are accustomed to receive them.

Nationwide Mobile: Customer Snapshot &

Strategy

Lessons Learned: Collaboration & Implementation

Looking Forward: The Future of Mobile for

Nationwide

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Mobile  

Organize the chaos of rapid change in the

digital space

Use digital to augment and replace

direct mail

Continue to grow our digital footprint to aid

in cost reductions

Help our members interact with

Nationwide the way the expect

Nationwide Plans for the Future with Mobile

SNA Terminal

Mainframe LAN / WAN

Client

Server

LAN / WAN

Client

Server

Thousands customer interactions

connected things Billions Trillions

LTE

Mobile

Cloud

Millions

Know Your Audience: Nationwide knows that they need to meet their

customers wherever they are

Plan for Success: Be sure to understand your customer’s needs

and focus on the inter-connections

Focus on the Future: Stay up-to-date with

where your customers are headed

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Questions?

Thank You!

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