Mobile Marketing Solutions

Company

We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.

Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m

Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.

Our Partnerships

Mobile Internet expected to be 10x the size of Desktop Internet

Why? Mobile Advertising

The Opportunity

To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.

Why Now ?

All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.

There are now more mobile devices than televisions & computers combined

The Future!

AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.

Ad RBT Concept

Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers

Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.

AdRBT Benefits

Ad Effectiveness• Callers hear your message, and only your message

• High brand recall

Measureable• State-of-the-art monitoring system• Detailed client reports

AdRBT Benefits

Interactive• Call to action by pressing zero• Further engagement by SMS

Targeting• Region• Time of day• Day of week

AdRBT Benefits

Marketing Opportunity… IRCTC SMS

DescriptionDescription

Audience DemographicsDemographics:

Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend

Traffic: 2.5 Lakh SMS everyday, with 70% unique

• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising

Marketing Opportunity… IRCTC SMS

Traditional Online Advertising

• Banner / Text ads on website• Email campaigns• Low conversions

Lack of targeting – everyone sees the same message

Customer unwillingness to get distracted – focus on online transaction

Difficulty to induce “action” from interested customers

• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status

• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)

• Consumer Mind Set : Post transaction customer service

SMS to IRCTC users

From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010

Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply

Ad Illustr

ation –

IRCTC SMS

Characters for Advertising Message - 80

139 SMS…Marketing Opportunity

Description

Value to Advertisers

Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train

categoryReach: All India across All Operators

• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising

Audience Demographics

139 SMS… Value to Advertiser

Thank YouThank You

Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69

Email : Vishal@StratosHear.comwww.linkedin.com/in/vishal1mehrawww.twitter.com/vishal1mehra