Mobile Data Demand is Skyrocketing
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Transcript of Mobile Data Demand is Skyrocketing
Mobile Data Demand is Skyrocketing
FuturePresentPast
30 MB/Mo. 1 GB/Mo. 10+ GB/Mo.
Source: Chetan Sharma Consulting
The Capacity Crunch…Customers Angered as iPhones Overload AT&TSeptember 2, 2009
Mobile Broadband Laptop and Netbook Users to Consume 1.3 Exabytes of Video per Month Worldwide by 2017September 3, 2009
Feds Say There’s Not Enough Spectrum For Future Smartphone DemandsSeptember 2, 2009
3G Traffic in Mature Markets to Increase 20 Fold by End of 2014September 1, 2009
Wireless Service Costs Too Much, and All But the Carriers AgreeAugust 21, 2009
WiFi Offload is Not the Solution
The Capacity Crunch…Limited range, not wide area
Inconsistent customer experience
Expensive for frequent use
Limited security
No dedicated spectrum (interference)
Wi-Fi: Issues with Quality, Capacity and Coverage
Wireless access, not true mobilityVoIP impacts performanceConstantly aging infrastructure
Long refresh cycles (devices, solution)
Poor infrastructural economies of scale
WiFi Voice Quality Degrades even at 30m distance after 6 pair (12calls)
Cisco 802.11n- Single Pair VoIP (PESQ) vs.Number of Data Traffic MS -
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1.5
2
2.5
3
3.5
0 1 5 10 15 20 25 30 35 40Number of MS with Data traffic
PESQ 1m
10m20m
WiFi VoIP Quality starts to degrade with 10 other data traffic at 20m
Augmenting WiFi with 4G
The Capacity Crunch…Wide area coverage
Quality of Service
Scalable
Embedded Security
Private spectrum
4G: Guaranteed Quality, More Capacity and better Coverage
True mobility in-building, off-campus
Performs well with VoIP application
Newest distributed Rf solutions
Potentially large device ecosystem
Carrier level economies of scale