Mobile copenhagen 2013 opinator
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Transcript of Mobile copenhagen 2013 opinator
David Solana - @dsolana
Chief Marketing Officer
OPINATOR
HOW TO CREATE PROFITABLE
DIALOGUESWITH YOUR
CUSTOMERS
conversations
Markets are
“Is your name Wi-Fi? Because I'm really feeling a connection.”
Listening is not enough,
so let’s start talking…
A service that enables
YOU
to generate
Profitable Interactions
with Consumers.
OPINATOR
SEE HOW EASY IT IS…
YOU SocialNetwor
ks
1 2 3
Generate & Control Digital
Interactions
MaximizeYour Reach
MonetizeInteractions
• Generate leads. Grow your CRM. Member-get-member.
• Grow revenue per customer. Upsell & cross-sell.
• Increase customer satisfaction and loyalty.
• Expand your customer knowledge. Get instant and direct feedback over multiple channels.
• Amplify your online visibility and reputation:
• Grow your numbers of followers.
• Get more hits on videos.
• Create positive user-generated content in social networks
• Monitor and control each of the above.
What can YOU do with OPINATOR?
UNILEVER – OPINATOR
Case Study
Rexona Maximum Protection
Campaign
• 9,000 Leads Generated
• 47,000 People driven to Landing Page
• 150,000 Views on YouTube
• 5,000 Likes in Facebook
• 3,000 Positive Comments in Social Networks
Results
INCREASE SALES
Build customer
loyalty and get
repeat sales.
BOOST YOUR VISIBILITY
Virality
Apps
1. Create conversations.
2. Get value out of them.
Start making money out of the interactions with consumers!