Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They're At | July 23rd, 2015

2

Mobile Commons is an award-winning mobile communication platform for organizations to reach young adults quickly and efficiently.

Our powerful web-based platform lets you manage all your campaigns from one dashboard. Our dedicated mobile team will help you craft the perfect message and analyze the results.

Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]

About Mobile Commons

Benefits of the mobile channel3


1.  Reach everyone

2.  Acquire more students

3.  Drive more action

Mobile Commons, Inc. | www.mobilecommons.com | [email protected] 4

Why Mobile?

The Issue5


Let’s face it: Students don’t open emails, answer phone calls, or listen to voicemails.

The Issue

“Our students don’t open their email. They don’t answer the phone and when we leave voicemails, they don’t listen. But as soon as we send a text, they respond immediately.”

-Director of Student Communication Center

6


The Solution: Text Messaging7


Text messaging is the way young people communicate.

Mobile Means Conversions8


Ask for email and expect an 80% conversion rate

Benefits of Mobile Communications9


1.  Acquire more students

2.  Drive more action


How it Works


11

About Mobile Commons

The Solution•  Web application for managing

mobile communication:

•  Text Messaging

•  Phone Calls

•  Mobile Web

•  Mobile Transactions

•  MMS - Pictures

PROMOTE

Add a text message call-to-action on all your media, events, websites, and social media.

DATA EDUCATE ACTION

Ask students about their zip code, graduation year, or other information and segment them into groups.

Send customized text messages to inform students about upcoming deadlines and events.

Send alerts to remind students to take required actions online or in person.

Thanks for your interest! What year will you graduate HS?

Remember to submit your transcripts and test scores!

Reminder! Early admissions deadline is November 30th!


12

How it Works


13

PROMOTE DATA EDUCATE ACTION

Get Students to Sign Up

A text message call to action can lead to a 3-10x improvement in user acquisition.


14

Improve Information Capture


Ask questions to conveniently gather data from your students.


15


Keep Students Informed

Send targeted information to students.•  Application deadline reminders•  Scripted educational campaigns•  Sweepstakes and contests•  Multiple choice quizzes and polls•  Pictures and GIFs•  Web and video links•  One-on-one counseling•  Tell-a-Friend referrals•  Campus alerts


16

Get Students to Take Action


Get students to respond and take action.•  Respond with their information•  Click on a link•  Pay a bill online•  Schedule an appointment•  RSVP for an event•  Ask questions in an SMS chat•  Refer a friend


Case Studies


18

Case Study: BGSU

Bowling Green State University uses text messaging to communicate with prospective and current students.•  Announce room and roommate assignments

•  Send updates about deadlines and bills

•  Promote upcoming events

•  Engage in live Q&A via SMS


19

Case Study: BGSU

1. BSGU posts calls to action on social media to ask students to text in to find out their housing assignments.


20

Case Study: BGSU

2. An automated SMS conversation asks whether or not the student has paid their housing deposit or if they are a commuter.

3. Based on the student’s situation, they receive a different response.

“Log on to school.edu and click on My Room and Meals ASAP to pay and list preferences. Housing assignments come out mid-May. Stay tuned.”


21

Case Study: BGSU

Results:

•  Hundreds of students opted in from five social media posts

•  94.3% response rate

•  Long-term engagement, including reminders and Q&A.


22

Case Study: Get Schooled Foundation

Get Schooled created a text message hotline to connect Hispanic students with financial aid experts

•  Get Schooled created a text message hotline specifically for Hispanic youth who needed help in finishing high school and enrolling in college.

•  Students text “FAFSA” or “DINERO” to 335577 to be connected with a financial aid expert volunteer in English or Spanish.

•  Phone numbers were de-identified.


23

Case Study: Get Schooled Foundation

Results: Financial aid experts answered questions and provided resources to hundreds of youths on how to pay for college

Text Messaging Demo

Text STUDENT to 662266 Opt in now to see how a sample text messaging campaign works!

24



Questions?


Thank you!

Michael Sabat VP of Business Development

[email protected]

Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They're At | July 23rd, 2015

Education

Transcript of Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They're At | July 23rd, 2015