Mobile "challenges"
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A brief 15 min presentation on the challenges early stage mobile entrepreneurs face in this echo system. The "Industry" conference, 28 october 2013, , Tel aviv, Israel
Transcript of Mobile "challenges"
Challenges Challenges
Advice ...
B2B
Enterprise
2007
2 years Later ...
Content ?
Content is kingRule#1
Content (= Value) is kingRule#1
2-3 screens ... Easy ... Right?
April 10th 2012
Native
Nothing is “Easy”Rule#2
App stores ?
Billing
Distribution
Marketplace
Moderation
queue
“Best practices”
App Stores = Love/HateRule#3
This echo system will shift ... again*
Money ?
30%Shotef + 30
WTF?!?!?!?
No worries!Mobile payments is the big one
Content (= Value) is kingRule#1
Content (= Value) is kingRule#1
Cash is kingRule#4
Cash is kingRule#4
Unless your mobile strategy is a means to an end
Native Or Mobile-Web ?
Web makes all the sense in the world!
Web ... But not now ...Rule#5
Windows Phone, Android & iOS ?
NO!
Why?
You will fuck it up!!
MVP
Minimal
Viable
Product
Because ...Time costs more than money!
Product Market FitRule#6
Windows Phone OR Android OR iOS ?
Android OR iOS ?
Depends!
MarketProductStrategy
Yah... Right...What device does the CEO owns ?
MVP platform choice - No Rules !Rule#7
If you build it, they would come ?
Product Market fit
#Growthhacking
When the app is Done the work beginsRule#8
Done = version 0.9
Mobile First ?
What are you building ?
Real time?Location ?
Communication ?Pictures ?Video ?
Its not a 2nd screen ...Its the first one!
Mobile First ... Probably so!Rule#9
IMHO
No Questions ! :)
@wolkomir
