Mobile centric messaging as new interface 2.0 - Дима Мацкевич - #1 Chatbots and AI...
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Transcript of Mobile centric messaging as new interface 2.0 - Дима Мацкевич - #1 Chatbots and AI...
Mobile-centric messaging as new interface
key dimensions for new opportunities 2.0
2016.06
Key takeaways from previous
version
http://www.slideshare.net/matskevich/messaging-bots-new-
opportunities-59770305
1. Mobile centric messaging are very different from
other communication channels (email, calls, …)
1) Free
2) Long lived (on the record)
3) Asynchronous (by expectation) but can be
synchronous
4) 24*7
5) Grouped by people, not by topic (as emails)
6) Ordered by most recent activity (inbound or
outbound) - don’t eliminate while answered
7) Universal interface (in contrast to GUI of different
apps)
8) More effortless than voice
9) Forces us to be concise
10) Works well in 1:1, 1:N, and M:N modes
11) Can be indexed and searched efficiently
2. Messaging is massive
1) Mobile messaging apps are massive. Falling data prices, cheaper devices, and
improved features are helping propel their growth. New users onboard with
messengers.
2) Messaging apps are about more than messaging. The first stage - growth. Next
phase - building out services and monetization
3) Popular Asian messaging apps like WeChat, KakaoTalk, and LINE have taken the
lead in finding innovative ways to keep users engaged.
4) Media companies, and marketers are still investing more time and resources into
social networks like Facebook and Twitter than they are into messaging services.
That will change as messaging companies build out their services and provide more
avenues for connecting brands, publishers, and advertisers with users.
3. Key dimensions for new business opportunities
1) To see the future of mobile messaging go
South Eastern Asia (mobile leapfrogging in
SEA)
2) Infrastructure companies
3) New companies — ‘Assistant for X’
4) Existing Companies and Organizations
Continue…
What are messengers good for?
“I hate dealing with humans face2face or by live
call”
“I hate dealing with humans face2face or by live
call”
Some use cases
Assistant for X: magic, operator
Small single choice interface: Eat arcade
Personal coaches: Lark
Do you really need app for that: Assist (plug different services)
Enterprise: Kit CRM (enter information for crms), statsbot (get from crm),…
Some use cases
• Assistant for X: magic, operator
• Small single choice interface: Eat arcade
• Personal coaches: Lark
• Do you really need app for that: Assist (plug different services)
• Enterprise: Kit CRM (enter information for crms), statsbot (get from crm),…
• Sales/Support
• Games
Infrastructure. What need and playbook frorm web
app era will pop-up againg. What platforms?
Chatbots widgets creation and tools
• Custom dev shops
• White label providers
• Bot UX design shops
• X-platform dev tools
Enabling platform:
• Analytics
• Backend as Services
• Storage
• Search
• Billing
• AB-testing and optimization
• Data sharing
• Notification management
Some questions for defining a use cases
1) Existing behavior or new one?
2) All existing native app will need to add messaging
3) Conversational interfaces: structured workflow or unstructured
4) Are we following China playbook? WeChat? Line?
5) What is good design in messaging Search/Query or curated/limited choice
6) Can bot developers avoid platform dependencies? Zinga ex
7) How to get defensibility? Network effect, lock-in etc
8) What are the best business model
Longer-term consideration
1) What is UX in messaging? Personal tone? Emotions?
2) Digital immortality. Mebots
3) Metabots that manage other bots
4) Will messaging + AI enable new marketplaces help.pravor.ru bot
5) Security and privacy. How to authenticate you
6) Authorship and Agency: outsource life, tasks, thinking, creativity, decision making
Resources
Bot.watch
SlackBotList.com
BotFamily.com
Chatbots.org
https://github.com/shaohua/awesome-chatbot