Mobile Broadband Market Dynamics - CDG · 2017-12-08 · 2 Industry Trends Users Shifting from...

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Mobile Broadband Mobile Broadband Market Dynamics Market Dynamics May 13, 2008 Joe Lawrence Joe Lawrence CDMA Development Group CDMA Development Group

Transcript of Mobile Broadband Market Dynamics - CDG · 2017-12-08 · 2 Industry Trends Users Shifting from...

Page 1: Mobile Broadband Market Dynamics - CDG · 2017-12-08 · 2 Industry Trends Users Shifting from Wired to Wireless On Demand Mobile TV -- IPTV Enhanced Consumer and Mobile Enterprise

Mobile BroadbandMobile Broadband Market DynamicsMarket Dynamics

May 13, 2008

Joe LawrenceJoe LawrenceCDMA Development GroupCDMA Development Group

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CDGHeadquarters

Latin AmericaCaribbean

Europe

Africa

India

Central Asia

Asia

CDG Global PresenceCDG Global Presence

More than More than 275 275 operators in over operators in over 100100 countries have countries have deployed or are planning to deploy CDMA2000deployed or are planning to deploy CDMA2000

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Market TrendsMarket Trends

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Industry TrendsIndustry TrendsUsers Shifting from Wired to WirelessUsers Shifting from Wired to Wireless

On Demand Mobile TV On Demand Mobile TV -- IPTVIPTV

Enhanced Consumer and Mobile Enterprise ExperienceEnhanced Consumer and Mobile Enterprise Experience

Convergence with Consumer Electronics, Entertainment and ITConvergence with Consumer Electronics, Entertainment and IT

Digital HomeDigital Home

Mobile devices becoming PCs and PCs becoming mobile devicesMobile devices becoming PCs and PCs becoming mobile devices

Bridging the Digital DivideBridging the Digital Divide

Super Distribution of Multimedia ContentSuper Distribution of Multimedia Content

Increased Demand for Mobile Broadband BandwidthIncreased Demand for Mobile Broadband Bandwidth

Individuals Becoming Content CreatorsIndividuals Becoming Content Creators

Telemetric CarTelemetric Car

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Device TrendsDevice TrendsBigger and Better Quality Images Bigger and Better Quality Images –– 3D3D

Enhanced Audio Interfaces (3D Audio)Enhanced Audio Interfaces (3D Audio)

Faster Processing PowerFaster Processing Power

Enhanced Multimedia CodecsEnhanced Multimedia Codecs

Longer Battery LifeLonger Battery Life

Enhanced User InterfacesEnhanced User Interfaces

Increased Image/Video ResolutionIncreased Image/Video Resolution

Multiple Modes and AntennasMultiple Modes and Antennas

Increased Data Storage (> 8MB)Increased Data Storage (> 8MB)

TV OutputTV Output

Touch ScreensTouch Screens

Internal Motion SensorsInternal Motion Sensors

User Identity AssuranceUser Identity Assurance

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Application TrendsApplication Trends

Mobile CommerceMobile Commerce

Music, Photo and Video Downloads and UploadsMusic, Photo and Video Downloads and Uploads

Mobile AdvertisingMobile Advertising

Social Networking, Presence and Multimedia MessagingSocial Networking, Presence and Multimedia Messaging

Ultra Mobile Broadband Connectivity Ultra Mobile Broadband Connectivity (Always On)(Always On)

Super Distribution of Multimedia ContentSuper Distribution of Multimedia Content

Distance Learning, Remote Healthcare, etc.Distance Learning, Remote Healthcare, etc.

Richer Information DistributionRicher Information Distribution

Radio and TV broadcastingRadio and TV broadcasting (Multicasting)(Multicasting)

Personalized User InterfacesPersonalized User Interfaces

UserUser--Generated Content Generated Content (Uplink intensive info sharing)(Uplink intensive info sharing)

Personal Agents Personal Agents (Location & Timed(Location & Timed--based Alerts)based Alerts)

Song and Music Album DownloadingSong and Music Album Downloading

Multiplayer Online Gaming (3G)Multiplayer Online Gaming (3G)

Concurrent ServicesConcurrent Services (VoIP)(VoIP)

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Wireless voice

servicesIncreasing coverage +( + )

=Value proposition of Value proposition of cellular established. cellular established. Restricted to elite.Restricted to elite.

Phone number reaches a person

rather than a place

Decreasing phone cost( )

19801980’’ss

Wireless EvolutionWireless Evolution

More voicecapacity

SMS and some data+( + + )

Profound shift in Profound shift in cost and cost and

connectionsconnections

Better coverage, competition and global

connectivity

Devices start to integrate CE

features

Decreasing cost per minute

Decreasing phone costs+( )

20002000’’ss19901990’’ss =

Wireless voice and broadband data services

Mobile TV with compelling

content +( + + )

=Profound shift Profound shift

in user in user experienceexperience

Hyper- segmented content and

user-generated media

Increasingly powerful and feature-rich

devices

Decreasing Price per MB of memory

Decreasing Cost per bit

Decreasing Cost per MHz of processing power+ +( )

20102010

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Convergence of Communication, Computing & CE Platforms

Multi-mode Devices Connect to Various Access Networks

Service Requirements, Availability, Cost …

Mobile Device EvolutionMobile Device Evolution

User Behaviors Trend from Wired to Wireless

Same Rich IP Apps and Services in all Environments

Ubiquitous & Consistent Experience Desired

Network EvolutionNetwork Evolution

All-IP Network For Fixed-Mobile Convergence (VoIP & data)

Co-existence of Different Access Networks for Various Needs

Coverage, Mobility, Capacity,QoS, Data Rates …

Service EvolutionService Evolution

Wireless Broadband EvolutionWireless Broadband EvolutionCDMA2000 is leading the evolution to next generation mobile broaCDMA2000 is leading the evolution to next generation mobile broadband servicesdband services

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Broadband Solution TrendsBroadband Solution Trends

Networks,Networks, Devices,Devices,

SpectrumSpectrum andand

ServicesServices

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Most leading service providers support more than four radio technologies:

Mobile Communications LandscapeMobile Communications Landscape

““One Technology Fits AllOne Technology Fits All”” or or ““One Network Fits AllOne Network Fits All”” strategy may no longer suffice in todaystrategy may no longer suffice in today’’s competitive marketss competitive markets

Increased complexity is defining the future landscape of telecomIncreased complexity is defining the future landscape of telecommunicationsmunications

VIVOVIVOAMPS

GPRS

CDMA2000 1xEV-DO

CDMA2000 1XcdmaOne

GSM

VerizonVerizon

CDMA2000 1X

CDMA2000 1xEV-DO

cdmaOne

MFLO

AT&TAT&T

GSM

EDGE

WCDMA

TDMA

GPRS

HSPA

MFLOVodafoneVodafone

GSMEDGE

WCDMA

GPRS

HSPADVB-H

NTT DoCoMoNTT DoCoMo

PDC

HSPAWCDMA

ISDB-T

SKTSKT

cdmaOne

HSPA

CDMA2000 1X

CDMA2000 1xEV-DO

S/T-DMB

Sprint NextelSprint Nextel

CDMA2000 1X

CDMA2000 1xEV-DO

cdmaOne

iDEN WiMAX

China MobileChina Mobile

PHSGSM

GY/T220.1-2006

GPRS

Bluetooth

GPS

GPSGPS

Bluetooth Bluetooth BluetoothBluetooth

Bluetooth Bluetooth Bluetooth

Wi-Fi Wi-Fi

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Next Generation Broadband Business CaseNext Generation Broadband Business Case

The business case for widerThe business case for wider--bandwidth mobile broadband networks bandwidth mobile broadband networks is being created and validated by Rev. A and HSPAis being created and validated by Rev. A and HSPA

BroadcastHDTV*

Mobile Broadband

ConsumerElectronics

Fixed Broadband Access

ConcurrentServices****

BusinessApplications**

Push-to-Media(SWIS)***

Ultra MobilePortable Computers

* Including broadcasting content to motor vehicles** Including video telephony, distance learning, remote medicine and other video-enabled field services*** See What I See (SWIS)**** For example, telephony, chat, push-to-talk, data casting, position location and mobile commerce during 3D multiplayer gaming.

3G is generating the demand and proving the business case for Ne3G is generating the demand and proving the business case for Nextxt--GG

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Core and Radio NetworkCore and Radio Network TrendsTrends

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Deployment of IPDeployment of IP--based Network Architecturesbased Network ArchitecturesEVEV--DO networks are evolving to a DO networks are evolving to a ““flatflat”” IPIP--based network architecturebased network architecture

Fewer Network Nodes, Lower Latencies and Better PerformanceFewer Network Nodes, Lower Latencies and Better Performance

InternetInternet

RNC

PDSN

RF Antennas(BTS)

CircuitCircuit--SwitchedSwitchedNetwork ArchitectureNetwork Architecture

InternetInternet

Gateway

IMS

IP-basedRF Antennas

(Access Points)

IP Network (Ethernet)

PSTN

PacketPacket--SwitchedSwitchedNetwork ArchitectureNetwork Architecture

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T1/E1, IP terrestrial, microwave, satellite, or fiber

Secure Phones

Mobile Devices

Mobile Broadband Devices

Backhaul Options:

Fixed Wireless Devices

PTT

Multimedia

Low-end

Deployment of IPDeployment of IP--based Radio Network Solutionsbased Radio Network SolutionsA versatile and affordable cellular system for mobile broadband A versatile and affordable cellular system for mobile broadband communicationscommunications

PSTN

Access Point Controller(BSC) BSC, BTS, PDSN, IWF,

Media Switch & Gateway

Managed Packet Network

Access Point(BTS)

IP-basedRF Antennas

SmartphonePoS

Remote IP-based

RF Antennas

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Radio Network Technology EnhancementsRadio Network Technology Enhancements

The following technology enhancements are enabling higher speed and higher capacity mobile broadband networks:

Multicarrier assignments

Interference Cancellation

Higher order modulation

Multiple CPU processing

Receive and Transmit Diversity

MIMO

R&D investments are improving the performance of mobile broadbanR&D investments are improving the performance of mobile broadband networksd networks

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Deployment of Extended Coverage Base StationsDeployment of Extended Coverage Base StationsFlexible micro base station installations that maximize rural coFlexible micro base station installations that maximize rural coverageverage

Antennas

Base transceiver station (BTS)Power AmplifierTransceiver

Source: ZTE, June 2006

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Deployment of Deployment of FemtocellsFemtocellsExtending reach and capacity of 3G broadband networksExtending reach and capacity of 3G broadband networks

Device cost = $49.99Device cost = $49.99 Service cost = $15 per monthService cost = $15 per month

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DeviceDevice TrendsTrends

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Development of Open DevicesDevelopment of Open DevicesCDMA2000 devices will be able to deliver open applications on moCDMA2000 devices will be able to deliver open applications on most any networkst any network

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Evolution to Multimode/Multiband DevicesEvolution to Multimode/Multiband DevicesCDMA2000 multimode devices have and will support multiple radio CDMA2000 multimode devices have and will support multiple radio technologiestechnologies

Multimode/multiband CDMA2000 devices will play an important Multimode/multiband CDMA2000 devices will play an important role in delivering next generation mobile broadband servicesrole in delivering next generation mobile broadband services

Broadcast

PAN/LANBroadband

WAN

CDMA2000

UMBLTE

802.16m

MFLODVB-HISDB-T

S/T-DMB

Bluetooth802.11a/b/g

802.11n

GSMGPRSEDGE

WCDMAHSPAiDEN

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Next Generation Multimode DevicesNext Generation Multimode DevicesWorldModeWorldModeTMTM devices will include next generation broadband technologiesdevices will include next generation broadband technologies

WorldMode devices will continue to introduce WorldMode devices will continue to introduce multifunctional capabilities multifunctional capabilities

CDMA2000 1X + EV-DO + GSM + GPRS + GPSEV-DO Rev. A + HSPA + GPS

CDMA2000 1X + EV-DO Rev. A + UMB/LTE/WiMax + GPS

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3G Multimode Mobile Broadband Router3G Multimode Mobile Broadband Router

Global MobileBridgeTM

MB9000

Supports the following radio links using different PCMCIA cards:

• EV-DO Rel. 0• EV-DO Rev. A• 802.11b/g

• GPRS• WCDMA• HSPA

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SpectrumSpectrum ConsiderationsConsiderations

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Using the lower frequency bands is preferable for Using the lower frequency bands is preferable for broadbandbroadband--intensive network deploymentsintensive network deployments

Fewer cell sites = Fewer backhaul connections = Lower costsFewer cell sites = Fewer backhaul connections = Lower costs

Frequency assignments are as important as the broadband technoloFrequency assignments are as important as the broadband technology selectiongy selection

11GHz5GHz1GHzCDMA

450

LicensedUnlicensed

GSM1.8

CDMA1.9

GSM900

CDMA800

cdma2000®

450, 800, 1.7, 1.9, 2.1

CDMA1.7

802.15.1Bluetooth

2.4802.11 b, g, n

Wi-Fi2.4

802.11 a, e, nWi-Fi5.8

802.16a, eWiMAX

2-11

802.16a, eWiMAX

5.8

802.15.3aUWB

3.1-10.6LMDS28-29

29GHz

Licensed &Unlicensed

Spectrum: BandwidthSpectrum: Bandwidth--Intensive NetworksIntensive Networks

The warmer (lower) licensed frequencies are best!The warmer (lower) licensed frequencies are best!Greater range (larger coverage areas), less cell sites, less bacGreater range (larger coverage areas), less cell sites, less backhaul connections, better inkhaul connections, better in--building penetration, building penetration, better mobile performance, less power consumption, higher averagbetter mobile performance, less power consumption, higher average data throughputs in an NLOS environmente data throughputs in an NLOS environment

2GHz

IMT-20001.9

IMT-20002.1

IMT-20002.5

IMT-20001.8

IMT-2000800

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ServiceService TrendsTrends

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Leading the shift towards VoIP in a mobile environmentLeading the shift towards VoIP in a mobile environment

March2004

2004 - 2005

VoIPDevelopment

and lab testing

EV-DO Rev. A standard

complete – QoS support

for delay sensitive apps

Late2008

Early2006

Validation of VoIP performance with

extensive capacity & quality

field testing

Demo at CTIA

2009

Rich Voice Apps:• Voice with video & picture sharing• Push- to- Media• IM with voice & video

Rev. A QChat VoIP- based

terminals

Existing Services:• Voice calls• MMS• Push-to-Talk

Hi

Hi, look at how she’s pretty

Congratulations

Rev. A VoIP- based

terminals

CDMA2000 Timeline for VoIPCDMA2000 Timeline for VoIPCDMA2000 Timeline for VoIPCDMA2000 operators are expected to begin offering VoIPCDMA2000 operators are expected to begin offering VoIP--based services in 2009based services in 2009

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Deployment of Mobile TV ServicesDeployment of Mobile TV ServicesMobile TV is the most bandwidthMobile TV is the most bandwidth--intensive service available today intensive service available today

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Service EvolutionService EvolutionEvolution from voiceEvolution from voice--centric 2G and 3G networks to next generation mobile centric 2G and 3G networks to next generation mobile broadband networks will take many yearsbroadband networks will take many years

CircuitCircuit--switched voice services over 3G WAN networks will remain in switched voice services over 3G WAN networks will remain in commercial use until next generation broadband networks are fullcommercial use until next generation broadband networks are fully y capable of delivering ubiquitous and less expensive carriercapable of delivering ubiquitous and less expensive carrier--grade grade

VoIP communicationsVoIP communications

Evolution from voiceEvolution from voice-- to datato data--centric telecommunicationscentric telecommunications

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Migration to Migration to Next Generation Mobile BroadbandNext Generation Mobile Broadband

PerspectivePerspective

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Migration TimelineMigration TimelineWith an increasing number of subscribers, the migration process With an increasing number of subscribers, the migration process is lengtheningis lengthening

Putting things into perspective.Putting things into perspective. The generational migration process will take many years.The generational migration process will take many years.

Voice will remain the Killer Application.Voice will remain the Killer Application.

Migration of SubscribersMigration of Subscribers