Customer Experience Solutions. Delivered. 1

Engagement Banking - Mobile

Copyright © 2010 Backbase. All Rights Reserved.

Customer Experience Solutions. Delivered. 2

INTRODUCING : RICH PORTAL SOFTWARE

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Customer Experience Solutions. Delivered. 33

What we Deliver : Portal Solutions for Financials

+

Customer Engagement

Expert ServicesCustomer Engagement

Portal Software

(Backbase & Partners)(Backbase & Partners)

WE WORK GLOBAL

Customer Experience Solutions. Delivered. 5

Value Proposition

Customer Experience Solutions

Customer Experience Solutions. Delivered. 6

Vision (1) : Outside-In = Customer Enablement

INTERNALSYSTEMS

AND PLATFORMS

INSIDE-OUTAPPROACH

Copyright © 2009 Backbase. All Rights Reserved.

WEB ENABLEMENTWEB ENABLEMENT

OUTSIDE-INAPPROACH

CustomerEnablementCustomerEnablementCUSTOMER

EXPERIENCE

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Vision (2) : Multi-Channel Interaction

CCC Branch

Visitor / CustomerVisitor / Customer AdvisorAdvisor AgentAgent

Integrated Information., accessible from a single pointSAME INTERFACESAME INTERFACE

ACCESS RIGHTSACCESS RIGHTS

INFORMATIONINFORMATION

TOOLSTOOLS

Access depending on authorization Level

The right info, to the right user, at the right time

The right functionality, to the right user, at the right time

Mobile Web

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Vision (3) : One Platform, Multiple Devices

Desktop Tablets Smartphone

BACKBASEBank 2.0 Portal

Social NetworksSocial Networks

CloudContent, Data & Services

CloudContent, Data & Services

EnterpriseContent, Data and Applications

EnterpriseContent, Data and Applications

unifieddesktop

FrontOffice

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Vision (4) : Widgets Re-usable Mini Apps

Bank 2.0 Portal

PublicWebsite

OnlineBanking

CCC / BranchPortal

MobileBanking

1:1 customer treatment(targeting, segmentation)

Business Rules

collect customer preferences(implicit & explicit)

Customer Profile

Transcational

Core Banking

CRM, …

Other Back-end Functions

PFM, …

3rd Party Functions

Consistent across Channels

Content

Simulation, Calculators, …

Advisory Tools

Re-UsableWidgets

Re-UsableWidgets

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Customer Experience Solutions. Delivered. 1010

Web Site 1.0

Vision (5) : One Customer Engagement Platform

Core Banking Systems & Processes

Customer Engagement Platform

SuperiorExperience

Any PlaceAny Device

Personalization& Targeting

ApplicationIntegration

Easy PortalManagement

SocialIntegration

CustomerIn Control

Interactive Forms& Calculators

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Mobile Strategy

Next Generation Portal Software

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Mobile Strategy : Approach Matrix

SMS Experiences where the goal is to alert users of new informationExperiences where the goal is to alert users of new information

Website Experiences where the goal is to provide users with basic informationExperiences where the goal is to provide users with basic information

Widgets Experiences where the goal is to offer users easy to use mini appsExperiences where the goal is to offer users easy to use mini apps

Native App Experiences that take advantage of the capabilities of the native deviceExperiences that take advantage of the capabilities of the native device

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Mobile Strategy : Approach Matrix

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Mobile Strategy : Ubiquity Principle

Ubiquity Principle

The easiest approach to produce quality

content and services for the largest available

audience, will always win

The easiest approach to produce quality

content and services for the largest available

audience, will always win

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Ubiquity Principle : (1) Fragmentation

“Getting one application on one platform is a snap, but getting it on

2 is a challenge, 5 is a costly headache, and supporting fifty is

virtually impossible”

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Ubiquity Principle : (2) The Web

“Betting against the Web right now, is silly. Mobile apps will move more

and more from Native to Web”

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Ubiquity Principle : (3) Distribution & Updates

“The Web model offers a single code base and incremental

updates across all devices”

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Ubiquity Principle : (4) User Experience

“The User Experience of the Web model is still limited and needs

drastic improvement”

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Ubiquity Principle : (4) Customer Expectations

“Customers expect

things just to work”

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The Solution : Widgets & HTML5

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Solution : Widgets & HTML5

Widgets / HTML 5

BACKBASEPortal

Social NetworksSocial Networksunified

desktop

FrontOffice

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HTML(5) Widgets : Run across multiple Devices

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HTML(5) Widgets : Tier-A Browsers

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HTML(5) Widgets : Same Experience as Native Apps

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HTML(5) Widgets : Progressive Enhancement

Basic HTMLBasic HTML

HTML5HTML5

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HTML(5) Widgets : Native Device Access

App StoreApp Store

HTML5App

HTML5App

Local CacheLocal Cache

Geo LocationGeo Location

VibrationVibration

SoundSound

CameraCamera

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Native App Wrapper

HTML(5) Widgets : Native Device Access

App Store

HTML5 AppHTML5 App

Local Cache

Geo Location

Vibration

Sound

Camera

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Backbase Portal : Any Place, Any Time, Any Device

Summary : Widgets, HTML5, Native Wrapper

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