mobile apps - Rovio -
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Transcript of mobile apps - Rovio -
Each respective app “works” because it is simple to play, lengthy in gaming
experience, and to the point and fun.
Rovio is great at marketing the apps and creating hype for them.
• Overall 1 Billion views
• 263 million monthly active users in December 2012
• Over 8 million game downloads on
Christmas Day
• Angry Birds Star Wars dominates charts one week after launch (#1
after a week in the US for iPhone, iOS, Android paid, AND Android
free.)
• Angry Birds Star Wars makes the jump to hyperspace (#1 in the US iOS App Store within 2.5 hours of launch)
• Bad Piggies take over the World! (4 hours after launch, Bad Piggies flew to #1
in the US iPhone app charts)
• Rovio wins big at LIMA awards in Las Vegas (winners of two International
Licensing Excellence titles in Las Vegas in 2012)
• 1 BILLION Angry Birds downloads
• Angry Birds Space becomes the fastest
growing mobile game (50 million downloads within 35 days, making it the
fastest growing mobile game yet)
http://www.rovio.com/en/news/press-releases/267/rovio-moving-towards-digital-advertising/
Rovio Moving Towards Digital Advertising
Rovio announces John Cohen as the producer of Angry Birds movie
http://www.rovio.com/en/news/press-releases/248/rovio-announces-john-cohen-as-the-producer-of-angry-birds-movie/2012
Angry Birds Star Wars now on Facebook
http://www.rovio.com/en/news/press-releases/253/angry-birds-star-wars-now-on-facebook/2012
Angry Birds Star Wars® available now! http://www.rovio.com/en/news/press-releases/240/angry-birds-star-wars%c2%ae-available-now/2012
Rovio, as a company, is popular and “works” due to its interaction with fans.
http://youtu.be/sbejgVDYiSQ
Celebrating 1 Billion views
Angry Birds Halloween Contest
Join the makers of Angry Birds Star Wars for a live hangout! (Watch Party with Creators of Angry Birds)
Win Angry Birds Star Wars Costumes Giveaways
#MakeMeSquawk Challenge – (win copies of Angry Birds Trilogy via Twitter)
http://www.gamespot.com/angry-birds/reviews/angry-birds-review-6310900/
http://www.ign.com/articles/2010/02/19/angry-birds-review-2
http://www.gamezone.com/products/angry-birds/reviews/angry_birds_review
http://www.itfgaming.com/game-review/angry-birds-star-wars-review-may-the-pork-be-with-you/