Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)


Introduction - Mobile Applications: The Canadian Museum Perspective, Julie Marion, Canadian Heritage Information Network (CHIN).

Transcript of Mobile Applications: The Canadian Museum Perspective - Julie Marion - CHIN's Mobile Bootcamp

  • 1.Mobile ApplicationsThe Canadian Museum ContextApril , 2012 The Canadian [email protected] Reference in Technology

2. Mobile Landscape in Canada, 2011 27 M Internet users inCanada 20.1 M Canadians own amobile phone 9.1 M Canadians own asmartphone Predictions show that in 2012,smartphones will account for50% of all mobile.InSource: ComScore, 2012 data; Ipsos [email protected] Reid Report. 3. Traditional Mobile Phone vs. Smartphone Users in Canada, by Age, March 2011 (% of respondents)Source: ComScore, November 2011 4. Smartphone UsageSource: ComScore, November 2011 5. A Few Facts Users spend 17.3 hours/week on their smartphone 54% of smartphone usage is for activities other than talking 96% of iPhone users have downloaded an Appvs. 59% for BlackBerry and 66% for Android Average number of Apps on a smartphone is 19- iPhone: 34- BlackBerry: 6 Average number of Apps on a tablet is 25Ipsos [email protected] Reid Report, 2011 6. Types of Approaches Native App: Downloadable from a store 7. Mobile website or Web App: URL access 8. Website optimized for mobile 9. Welcome to the App Store, Market,World Apple App Store500,000 apps -- 25,000,000,000 Android Market (Google)400,000 apps -- 10,000,000,000 BlackBerry App World25,000 apps -- 2,000,000 (daily) Windows Phone Marketplace8,000 apps -- n/aSource: CNET TV / CBS interactive 2012 10. Top Native App Genres Smartphones / Tablets 1. Weather65%67% 2. Games64%76% 3. Social Networking57%41% 4. Maps & Navigation52%47% 5. Instant Messaging43%21% 6. Entertainment42%53% 7. Music & Audio36%43% 8. Search Engine35%46% 9. News 32%49% 10. Sports28%24% 11. Books 18%61%Source: Ipsos, June 2011 11. Mobile Device FunctionsIntegrating relevant content with mobile device functions create anexperience:CameraAccelerometer / Motion sensorCompassGPSInternet accessHD quality audio, video, imagesTouch screen 12. Museums Embrace Technology toEducate and EngageThere are approximately 250 museum native apps.20 from Canadian museums. 13. Museums and Mobile Mobile today: 29% of museums have mobile program in place 27% plan to develop one 34% have no plans to go mobile Most common current/planned mobile activities: Audio tour Most common goals of mobile: Provide supplementary info Experimentation Create an interactive experienceSource: Museums & Mobile Survey 2012 14. Museums and Mobile (2) Greatest challenge in implementing mobile: Cost Greatest challenge posed by mobile once its implemented: Encouraging adoption among visitors Producing content Keeping that content up to dateSource: Museums & Mobile Survey 2011 15. Potential User Barriers Not owning the right smartphone or model Excessive downloading time Data pack usage (cost and battery) Poor usability or intuitiveness Slow movement/reaction within the app Lack of awareness for the products availability Lack of understanding of the products benefits Inferior than expected experience 16. Considerations /Challenges Organizations goals Organizational structure Target audience(s) (ownership) User benefits / Space Approval procedurein the market Content format Choice of platform Copyrights Life span / Life cycle Technical glitches Native vs. Web Value ROI Launch and Updates and maintenancepromotion Wi-Fi availability Evaluation Cost