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Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014
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Transcript of Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014
Our Smart Messaging Platforms combined with beacon technology and yourcustomers smart phone drive your message where the customer is at, whenthey need it.
Confidential Material for Mobile App Messaging By David Rozek
Smart Mobile Messaging
Confidential Material for Mobile App Messaging By David Rozek
Smart Message customer’s on the GO
Confidential Material for Mobile App Messaging By David Rozek
• Rich media contentdelivery
• Works with digital / staticcall-to-action (CTA)
• 100% opt-in engagement• Free for consumers• Void of carriers• Robust tracking• Targeted re-marketing• High Smart phone Penetration
• 95% Bluetooth• 7 5 % WiFi
Confidential Material for Mobile App Messaging By David Rozek
Our Smart Messaging Platform gets your message out now
Confidential Material for Mobile App Messaging By David Rozek
What kind of smart messaging app's can be developed?
The possibilities are virtually endless. Our Smart Messaging Platforms combined
with Beacons can be used to develop app's that assist the blind to navigate, geofence
our schools, contactless payments, proximity marketing, automated check-ins, and more.
In addition, we can also use Interactive
beacon stickers that when placed on
objects they allow these objects to
communicate contextual information,
opening a new world of possibilities
around app's for everyday objects such
as your car, fridge, bed, bicycle, or
even your pets.
• Smart Cities• Airports• Subway / Rail• Bus Stations
• Museums• Amusement Parks• Interstate Oasis• Sporting Events
• Cinema• Concerts
• Casinos• Race tracks• Trade Shows
• Retail• Malls• Hotels• Parking Garage
Our Smart Messaging Systems are the only live interactivemobile marketing platform specializing in wireless Bluetoothand WiFi solutions for targeted markets with real time results.
We reach the customer with your message where they are at
• Bluetooth is a universal communications protocol primarilydesigned for low power consumption enabling devices tocommunicate with each other when they are in range
– Devices do not have to be in line of sight (transmissionrange of up to 300ft)
– Popular devices include iPads, iPhones, laptops, smart-phones, headsets, tablets, video-game controllers
– Bluetooth is the most common method of wireless datatransmission
– Bluetooth saturation and consumer adoption grewexponentially as a result of hands-free driving legislation
• Most feasible and cost-effective method of deliveringmedia to mobile devices
– FCC compliant– Not considered SPAM advertising– Effective method of delivering numerous types of digital
media
§ WiFi allows for compatibility with additional handsets viaHTML web browsing
– WiFi is•the•only•way•to•communicate•with•Apple’s iPhone(Bluetooth not capable of file transfer)
– Apple has sold an estimated 500 million iPhones to date– Newer more advanced models are integrating WiFi
(Blackberry Bold, Google G1)
§ WiFi has important complements to Bluetooth– Interactive browsing of content– Allows users to choose the content they want (push vs.
pull)– Fast transmission speeds– Strong signal enables longer transmission range
§ WiFi usage is familiar to consumers– Most users have a pre-existing knowledge base and
experience connecting to and utilizing WiFi networks(short learning curve)
• Highest growth of Bluetooth and WiFi Marketing is predicted for 2015– Billionth Bluetooth device shipped in November of 2006– According to a 2012 Millward Brown study, consumer awareness of Bluetooth and WiFi is at an all-time high– By 2015 Bluetooth and WiFi will be present in over 98% mobile phones handsets in the U.S., respectively– Bluetooth SIG has predicted that 25 billion Bluetooth devices will ship by 2015– Bluetooth low energy technology reduces strain on network bandwidth
Mobile Messaging will reach an all time HIGH in 2015
Connecting withthe consumeron the GO
ThePossibilitiesare Endless