Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014

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Our Smart Messaging Platforms combined with beacon technology and your customers smart phone drive your message where the customer is at, when they need it. Confidential Material for Mobile App Messaging By David Rozek

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Our Smart Messaging Platforms combined with beacon technology and your customers smartphone drive your message where the customer is at, when they need it.

Transcript of Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014

Page 1: Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014

Our Smart Messaging Platforms combined with beacon technology and yourcustomers smart phone drive your message where the customer is at, whenthey need it.

Confidential Material for Mobile App Messaging By David Rozek

Page 2: Mobile app messaging with iBeacon Technology - proximity marketing by Dave Rozek 08182014

Smart Mobile Messaging

Confidential Material for Mobile App Messaging By David Rozek

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Smart Message customer’s on the GO

Confidential Material for Mobile App Messaging By David Rozek

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• Rich media contentdelivery

• Works with digital / staticcall-to-action (CTA)

• 100% opt-in engagement• Free for consumers• Void of carriers• Robust tracking• Targeted re-marketing• High Smart phone Penetration

• 95% Bluetooth• 7 5 % WiFi

Confidential Material for Mobile App Messaging By David Rozek

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Our Smart Messaging Platform gets your message out now

Confidential Material for Mobile App Messaging By David Rozek

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What kind of smart messaging app's can be developed?

The possibilities are virtually endless. Our Smart Messaging Platforms combined

with Beacons can be used to develop app's that assist the blind to navigate, geofence

our schools, contactless payments, proximity marketing, automated check-ins, and more.

In addition, we can also use Interactive

beacon stickers that when placed on

objects they allow these objects to

communicate contextual information,

opening a new world of possibilities

around app's for everyday objects such

as your car, fridge, bed, bicycle, or

even your pets.

• Smart Cities• Airports• Subway / Rail• Bus Stations

• Museums• Amusement Parks• Interstate Oasis• Sporting Events

• Cinema• Concerts

• Casinos• Race tracks• Trade Shows

• Retail• Malls• Hotels• Parking Garage

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Our Smart Messaging Systems are the only live interactivemobile marketing platform specializing in wireless Bluetoothand WiFi solutions for targeted markets with real time results.

We reach the customer with your message where they are at

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• Bluetooth is a universal communications protocol primarilydesigned for low power consumption enabling devices tocommunicate with each other when they are in range

– Devices do not have to be in line of sight (transmissionrange of up to 300ft)

– Popular devices include iPads, iPhones, laptops, smart-phones, headsets, tablets, video-game controllers

– Bluetooth is the most common method of wireless datatransmission

– Bluetooth saturation and consumer adoption grewexponentially as a result of hands-free driving legislation

• Most feasible and cost-effective method of deliveringmedia to mobile devices

– FCC compliant– Not considered SPAM advertising– Effective method of delivering numerous types of digital

media

§ WiFi allows for compatibility with additional handsets viaHTML web browsing

– WiFi is•the•only•way•to•communicate•with•Apple’s iPhone(Bluetooth not capable of file transfer)

– Apple has sold an estimated 500 million iPhones to date– Newer more advanced models are integrating WiFi

(Blackberry Bold, Google G1)

§ WiFi has important complements to Bluetooth– Interactive browsing of content– Allows users to choose the content they want (push vs.

pull)– Fast transmission speeds– Strong signal enables longer transmission range

§ WiFi usage is familiar to consumers– Most users have a pre-existing knowledge base and

experience connecting to and utilizing WiFi networks(short learning curve)

• Highest growth of Bluetooth and WiFi Marketing is predicted for 2015– Billionth Bluetooth device shipped in November of 2006– According to a 2012 Millward Brown study, consumer awareness of Bluetooth and WiFi is at an all-time high– By 2015 Bluetooth and WiFi will be present in over 98% mobile phones handsets in the U.S., respectively– Bluetooth SIG has predicted that 25 billion Bluetooth devices will ship by 2015– Bluetooth low energy technology reduces strain on network bandwidth

Mobile Messaging will reach an all time HIGH in 2015

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Connecting withthe consumeron the GO

ThePossibilitiesare Endless