Mobile app Marketing (based on an eMarketer article)
-
Upload
zeeshan-khan -
Category
Marketing
-
view
547 -
download
0
description
Transcript of Mobile app Marketing (based on an eMarketer article)
![Page 1: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/1.jpg)
MOBILE APP MARKETING
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
TACTICS USED BY SUCCESSFUL APP MARKETERS
![Page 2: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/2.jpg)
The Number of Apps went Up by 40% in 2013
SPOILED FOR CHOICE?
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
![Page 3: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/3.jpg)
This needs to be revised to “There are Apps* for That?”
as multiple options vie for consumer attention
THERES AN APP FOR THAT?
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
![Page 4: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/4.jpg)
Free Apps Still Rule the Roost –
Share of Paid Apps is Declining YOY
FREE AND FUN STILL WIN
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Games Account for 40% of Global
Downloads!
![Page 5: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/5.jpg)
Rank in the App Stores can trigger more Downloads
AND RANKINGS WORK IN RAKING DOWNLOADS
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Chris Mason – CEO of Branding Brand
![Page 6: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/6.jpg)
BIG & FICKLE
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
A Huge Potential Audience –
Downloads Increasing
How Do You Drive Repeat
Usage? #Loyalty
![Page 7: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/7.jpg)
UNDERSTANDING APP DISCOVERY
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Browsing the App store Personal Recommendation Search and Social Discovery
![Page 8: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/8.jpg)
With Increased Adoption of “App Install” ads the Costs
of Acquisition are Increasing
APP INSTALL ADS
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
![Page 9: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/9.jpg)
Some factors that Influence Downloads
CONVERSION & RETENTION DRIVERS
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Retention Rates Higher when Users
Opt-in for Push Notifications
![Page 10: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/10.jpg)
10 TACTICS FOR SUCCESSFUL APP MARKETING
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
App Store Search
Optimization (ASO)
App Review Requests
Social Integration
– Turn on Sharing
App Trailers – Video App Previews
User Lifetime Value
Measurement
![Page 11: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/11.jpg)
10 TACTICS TO SUCCESSFUL APP MARKETING
Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
Lookalike
Audiences – Ideal
User
App
Deep Linking
Push Notifications
and In-App
messages
Retargeting
Existing Users
Reward Programs –
Reward Loyalty
![Page 12: Mobile app Marketing (based on an eMarketer article)](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c15ea84a795923428b4579/html5/thumbnails/12.jpg)
Thank You