Mobile app growth - 3 essential feedback loops
Transcript of Mobile app growth - 3 essential feedback loops
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Mobile app growth: 3 essential loops
Bayram Annakov, Palo Alto, 2015
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App in the Air
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Previous meetup
• 4 key areas: onboarding, virality, app-store optimisation (ASO), purchase conversion
• Tips & tricks, no strategy
• http://bit.ly/app_growth1
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Inspiration
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Today
• 10,000 foot view
• Simulation
• Focus on key leverages & equations
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Quick intro to systems
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ASO Loop
Install base ASO visibility
+
+
downloads +
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Viral Loop
Users Users who share
+
+
non-users notice app +
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Paid Acqusition Loop
Users Paying users
+
+
paid acquisition budget +
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Sounds simple?
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Downloads != Users
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Users != Users who share
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Users != Paying users
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Let’s play :-)
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Recommended reading
• Meadows “Thinking in Systems”
• Richmond “Introduction to systems thinking”
• Forrester - Industrial dynamics
• Senge “Fifth Discipline”
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Twitter: @bayka
Medium: @bayramannakov