Mobile and Video (Beyond Hmmm...that sounds cool)
32
Mobile and Video. Beyond “Hmmm, That Sounds Cool…”
-
Upload
jason-thibeault -
Category
Business
-
view
176 -
download
2
description
Mobile and video...like chocolate and peanut butter. Or armageddon. Depends on if you've got a handle on it or not. But it's clear that video consumption and mobile device usage (simultaneously no doubt) are both continuing to grow. It's time to get a handle on it so that your digital presence is, well, nothing short of awesome. This presentation provides 5 key tips to tackling the thorny challenge of integrating video and mobile into your digital strategy.
Transcript of Mobile and Video (Beyond Hmmm...that sounds cool)
Mobile and Video.Beyond “Hmmm, That Sounds Cool…”
Mobile is NOT just Marketing Strategy
Mobile is a Part of Something Bigger
What’s a Digital Presence?
It’s All Your Touchpoints
And How You Engage with Customers Through Them
It’s Your Story.
Or, do it better. Show Your Story.
So What’s The Big Deal About Mobile?
Consumer Behavior is Changing
It’s a “Multi-Screen” World
“The Multi-Screen World.” Google. 2012.
It Used to be About “From Point A to Point B”
Now it’s From “Point A to Point B, C, D, and E”
Mobile is the New Way to SHOW Your Story
So Mobile Has to be Part of Your Digital DNA
Because Your Story has to be Consistent
But It Has to be Unique for the Device
When Mobile and Video Collide
Are People Actually Watching Online Video?
Cisco’s fifth annual Visual Networking Index Forecast predicts online video will account for two-thirds of all consumer traffic by 2015.
Are They Doing It On Mobile?
Video + Mobile is a Natural Friendship
“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”
Retail Touchpoints Channel Innovation Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
But A Potential Recipe for Disaster
Video
Mobile
Keys to a Successful Union
Mobile-Auto-magic-ation
Mobile Automagication (n)—1. The automation of the delivery of videos to any mobile device using powerful technologies that converts the video into the right format
But the More You Focus on It…
What’s the Recipe for Mobile + Video?
Management Publication Syndication Social Engagement Conversion
When You Bake it Right…
“Five percent of consumers who get to the configuration stage and view one of these videos makes a purchase, tripling the conversion rate from before we implemented.”
Lewis Broadnax, Executive Director, Web Sales & Marketing, Lenovo.
It Drives Home Your Story
Could You?
Would You?
Should You?
Thank [email protected]
