Why should you go Mobile and Social?Suresh Krishna | 11/04/2012

| Author | Blogger | Photographer | Google+ | LinkedIn |

About this presentation• This presentation is a “stitch” of several data points across

the internet. I created this slide deck as a part of my MBA school project within “60 minutes” (search, select, create and present).

• The idea is to get the most relevant data points and convince your executive management on your enterprise application going mobile and social.

• All of the slides should have the screenshots. As mentioned this is no way my original creation.

Mobile Trends

Global shipments of mobile devices

Global mobile adoption

Global Mobile OS expected growth rate

Smartphone OS

2012 Market Share

2016 Market Share

2012 – 2016

CAGR

Android 61.0% 52.9% 9.5%

Windows Phone 7 / Windows Mobile 5.2% 19.2% 46.2%

iOS 20.5% 19.0% 10.9%

BlackBerry OS 6.0% 5.9% 12.1%

Others 7.2% 3.0% -5.4%

Total 100.0% 100.0% 12.7%

US device traffic in 2011

US device internet traffic forecast

Mobile Content Usage3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 | Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ | Source: comScore MobiLens

Share (%) of Mobile SubscribersApr-12 Jul-12 Point Change

Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to another phone

74.1% 75.6% 1.5

Used downloaded apps 50.2% 52.6% 2.4

Used browser 49.0% 51.2% 2.2 Accessed social networking site or blog

36.0% 37.9% 1.9

Played Games 33.1% 33.8% 0.7 Listened to music on mobile phone

25.8% 28.3% 2.5

Current developments

Why mobile apps in enterprises

Mobile Summary• Mobile is a new value delivery channel• Mobile lets businesses to use the advanced

technological capabilities– Camera– Location based services– Connectivity, Engagement, Alerts, etc…

Social Trends

Enterprise Social Platforms, Q3 2011

Magic Quadrant for Social Software in the Workplace

• Gartner research predicts the enterprise social software market will hit $769 million in 2011. The market is growing 15 percent a year and should top $1 billion through 2012.

• Gartner's broad definition of ESS includes blogs, wikis, communities, forums, RSS feeds, bookmarks and other tools that help knowledge workers communicate, collaborate and break through the many information silos erected in large businesses.

Asia growth in enterprise social

Latin America growth in enterprise social

Enterprise social tools market

Social business maturity

Why social enterprise ?

Where to apply social enterprise• Public relations/ marketing (PR/MA). E.g. Campaign to lead• Sales (SFA). E.g. Lead to deal• Service and support (CSS). E.g. Incident to resolution• Projects (PBS).e.g. Kickoff to delivery• Innovation/ product life cycle management (PLM). E.g. Concept to

production• Supply chain (SCM). E.g. Sourcing to acceptance• Human capital management (HCM). E.g. Hire to retire• Finance. E.g. Invoice to payment

Social Summary• Listen | Analyze | Engage• Data aggregation from Social Networks• Business Process Work Flows• Feeds / Activity Streams• Collaboration• Communities• Knowledge Sharing• Contact Center• Dash Boards & Reports• Employee Timeline • Search

Thank you!