Mobile and local search for SMBAre you ready?

There is still time!

U.S. Small Businesses Still Lack Mobile Presence: only 26% have a mobile-friendly website

source: http://ir.web.com/releasedetail.cfm?releaseid=670104

There is still time!

Over 61% of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device

source: http://ir.web.com/releasedetail.cfm?releaseid=670104

But it works!

84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity

source: http://ir.web.com/releasedetail.cfm?releaseid=670104

Search + local + mobile = win

50% of consumers who conducted a local search on their smartphone visited a store within a day

source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Sales are (a lot) more likely

18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches

source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

The market is already huge

81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014

source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543

People are using local and mobile

In 2015 there are 156.4 million mobile phone search users in the US, representing 49.0% of the population

source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543

Growing faster and bigger

BIA/Kelsey estimated that by 2019, the number of US local searches through mobile devices would reach 141.9 billion, vs. 62.3 billion for desktops

source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543

Are you and your business ready?