Mobile Advertising Tools & Tactics: Agile Mobile Media

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Mobile Advertising Tools & Tactics | 1 FunMobility Ad Units | ‹#› Mobile Advertising: Tools & Tactics The presentation will begin shortly! Hosted by: Matthew Summers Moderated by: Kevin Almeida

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  • 1 Mobile Advertising Tools & Tactics | 1 FunMobility Ad Units | #

    Mobile Advertising: Tools & Tactics

    The presentation will begin shortly! Hosted by: Matthew Summers Moderated by: Kevin Almeida

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    FunMobility connects brands and audiences through fun & engaging mobile marketing.

    FunMobility Client Brands

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    HOW can we TARGET

    our ideal AUDIENCE

    and increase sales?

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    Todays Agenda 1. Real World Examples 2. Targeting An Ideal Audience 3. Increase Sales 4. How it all works

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    1. Real World Examples

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    Initial Audience Targeting: Millennials Close proximity to stores Interest in: Pizza, Coupons.

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    Learned Audience Optimization: Specific audience interests outside product (sports,

    consumer goods, music, dog-owners, etc. ) Top-performing geos Best times of day, best days of the week Which platforms saw the most engagement

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    Audience Size +100%

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    Cost per acquisition

    -54.54%

    Results after 6 months of optimization

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    2. Targeting An Ideal Audience

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    Shopper ID

    At the start of a campaign, your knowledge of an individual shopper is limited The shopper ID has not matured.

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    Shopper ID Post-Purchase Data Purchase History Intent Spending Habits Product Interests

    Social ID Posts and Shares Interests Activity History Location

    Device ID Web & App IDs Interests Activity History Location

    Email/Phone CRM Interests Activity

    History FM Data Partners

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    Personalization: As you collect data, your audience matures.

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    3. Increasing Sales

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    The Mobile Mindset

    Think Immediate results Faster connectivity Social Participation

    Do Search Share Engage

    Feel Connected Comfort Instant Gratification

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    Agile Mobile Media: Optimized For Engagement

    $1.64&

    $0.75&

    Cost&Per&&Engagement&

    Digital'Meda'Agency'FunMobility'Nanosite'Powered'

    Impressions

    Clicks

    Brand Engagement

    Opt-In & Return Visits

    Typical Digital Media: Optimized for Views and Clicks

    Agile Mobile Media : Optimized for Engagement, Opt-Ins & Returns

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    What are consumers looking for?

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    78% of consumers say that companies social media posts impact their purchases

    - Forbes

    Convert your paid audience to an owned audience

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    3. HOW it all works

    FM PROSPECTING FM OPTIMIZATION FM RESULTS

    CAMPAIGN SETUP BID FACTORING RESULTS

    INVENTORY DATABASE

    CAMPAIGN CONTENT

    BEHAVIORAL OPTIMIZATION

    INVENTORY OPTIMIZATION AUDIENCE INSIGHTS

    DATA INTEGRATION

    PERFORMANCE CRITERIA

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    Campaign Setup Geo-Targeting

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    Campaign Setup

    Data Integration

    Performance Criteria Campaign Content

    Inventory Database

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    3. HOW it all works

    FM PROSPECTING FM OPTIMIZATION FM RESULTS

    CAMPAIGN SETUP BID FACTORING RESULTS

    INVENTORY DATABASE

    CAMPAIGN CONTENT

    BEHAVIORAL OPTIMIZATION

    INVENTORY OPTIMIZATION AUDIENCE INSIGHTS

    DATA INTEGRATION

    PERFORMANCE CRITERIA

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    Bid Factoring Behavioral Optimization/inventory optimization

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    Bid Factoring

    In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.

    - Theodore Roosevelt

    Behavioral & Inventory Optimization with bid factoring ensures that each dollar spent is on consumers that convert.

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    3. HOW it all works

    FM PROSPECTING FM OPTIMIZATION FM RESULTS

    CAMPAIGN SETUP BID FACTORING RESULTS

    INVENTORY DATABASE

    CAMPAIGN CONTENT

    BEHAVIORAL OPTIMIZATION

    INVENTORY OPTIMIZATION AUDIENCE INSIGHTS

    DATA INTEGRATION

    PERFORMANCE CRITERIA

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    Results: Lookalike Audience TargetingAs you capture/ingest relevant email addresses, we cross reference data associated with that address to create a dynamic lookalike audience with similar behaviors & interests Target with display media to reach new & relevant

    consumers 3.3x higher conversions vs. demographic/interest

    targeting 60%-70% lower CPA vs. demographic/interest

    targeting

    Email Database Lookalike Audience

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    Results: Audience Insights

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    Results: Audience Insights

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    Results: Audience Insights Once youve analyzed the post click data, re-use audience

    insights as a data layer for your next campaign.

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    Questions? Contact us:

    [email protected]

    www.funmobility.com

    Hosted by: Matthew Summers Moderated by: Kevin Almeida