Mobile Advertising - Merits and Demerits

Mohammed Nafees M

Mobile Advertising• Mobile advertising is a method of advertising that appears on

mobile devices such as smart phones, tablets or PDAs that have wireless connections

• Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games

• It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019

• Mobile advertising can also be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange

Mobile Ad Types

Merits

Demerits

Why Mobile is the way forward?: Key Stats• 71% of marketers believe mobile marketing is core to their business• 68% of companies have integrated mobile marketing into their overall

marketing strategy• 58% of companies surveyed have a dedicated mobile marketing team

~ Salesforce, 2015

• Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead

~MicKinsey & Company, 2014

• By 2019, mobile advertising will represent 72% of all US digital ad spending

~ Marketing Land, 2015

Why Mobile is the way forward?: Key Stats• Average smart phone conversion rates are up 64% compared to the

average desktop conversion rates (CMS Report, 2015)

• 57% of users say they won’t recommend a business with a poorly designed mobile site (CMS Report, 2015)

• 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Nectafy, 2014)

• 83% of B2B marketers said mobile apps were important to content marketing (Strategy Trends, 2015)