Mobile: 9 Advice For Building Your App
Transcript of Mobile: 9 Advice For Building Your App
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MOBILE:9ADVICEFORBUILDINGYOURAPP
FABIANDELHAXHEHeadofDigitalStrategy &Transformation
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#1GOBEYOND(DIGITAL)MARKETING
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DIGITALHASTOGOFROMTHESIDETOTHECOREYouhavetobecomeadigitalbusiness
COREBUSINESS
DIGITAL
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DIGITALHASTOGOFROMTHESIDETOTHECOREYouhavetobecomeadigitalbusiness
COREBUSINESSDIGITAL
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WHYISITIMPORTANT?
GAINCOMPETITIVEADVANTAGES
INCREASEEFFICIENCY STAYRELEVANT
GRABNEWMARKETSHARE
RETAINEMPLOYEES SAVEMONEY
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READTHISBOOKTOLEARNHOWTORESHAPEYOURBUSINESS
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#2DESIGNFORREALUSERS
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KNOWYOURCUSTOMER!May she be a client or an employee, you need to
understand her actual needs, her profile and her journey. You have to provide a delightful user experience. Users come first, business objectives come next. A relevant app
is useful.
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#3GOSTEPBYSTEP
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BUILDAMVPTHENWORKONTUNINGTHEENGINE
MVP
VISION
PROTO
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READTHISBOOKTOSTARTINNOVATINGLIKESTARTUPS
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#4BERESPONSIVETOCHANGE
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THEAGILEMETHODOLOGY
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#5INVESTYOURTIME
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IFYOUARENOTREADYTOINVESTYOURSELFANDYOURTIME… GETOUT.
User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal investment from customers but lead to higher quality products.
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#6TESTANDTESTAGAIN
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INVESTINTESTINGATEVERYSTEPOFTHEPROCESS,YOUCANNOTAFFORDABADUX!
Unsatisfied users will just remove the app from their smartphone and never install it again.Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.
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AUTOMATEDTESTINGThere are so many devices out there that
you cannot hire an army of testers. Automated testing is a cost effective alternative.
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READTHISPOSTTOLEARNMOREABOUTAUTOMATEDTESTING
http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager-le-testing-de-vos-applications-mobiles-de-maniere
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#7MEASURE&OPTIMIZE(ROI)
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You can’t manage what you don’t measure.
W.EdwardsDemingDataScientist
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MOBILEANALYTICS
KPI’sDefinerelevantKPI’s
regardingyourobjectives.
ANALYTICSImplementamobile
analyticssolution(Google,Fabric,Adobe…)andtag
yourapp.
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READTHISPOSTTOLEARNMOREABOUTMOBILEANALYTICS
http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performances-de-vos-apps
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#8INTEGRATIONISKEY
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INTEGRATIONENABLESIMPROVEDROI
Integration means connecting your app with your information systems: CRM, ERP…It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360°
customer view) for better personalization and retention…
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#9DOMINDTHEMAINTENANCE
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MAINTENANCEISPARTOFTHELEANSTRATEGY
Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback and being sure it is still relevant.
Don’t forget that mobile OS get regular updates.
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READTHISPOSTTOLEARNWHYYOUSHOULDKEEPYOURAPPUPTODATE
http://www.afelio.be/fr/news/votre-application-mobile-va-t-elle-disparaitre-de-l-app-store
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