Mobile 2.0: Design & Develop for the iPhone and Beyond

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Transcript of Mobile 2.0: Design & Develop for the iPhone and Beyond

  • Mobile 2.0 Design & Develop for the iPhone and Beyond by Brian Fling Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • WILLKOMMEN! BIENVENUE! WELCOME! BENVENUTO! BIENVENIDO! Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • WHO AM I? Mobile Designer since 2000. Worked for the rst MVNO in North America. Has worked directly with all Tier 1 carriers in North America and most of Tier 2. Helped brands like Rolling Stone, Napster & ESPN with mobile web strategy & design. Runs mobiledesign.org, one of the largest communities of mobile designers. Co-creator of Leaets for the iPhone. Author of the dotMobi Mobile Web Developers Guide. Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • WHO ARE YOU? How many of you are developers? How many of you are designers? How many of you are entrepreneurs? How many of you have created a mobile site for any mobile platform? How many of you own an iPhone (2.5G or 3G)? How many have created iPhone-specic sites? How many of you shouldnt be here because youre actually chefs? Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Part One WHY MOBILE IS UTTERLY HORRIBLE AND WHY YOU SHOULD RUN AWAY Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • A Brief HISTORY of MO B I L E Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • IN THE BEGINNING... Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Perceptions havent much changed since. Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • It is up to us to change how people use mobile technology Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era 1970 1980 1990 Mobile Evolution 2000 2010 Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Jargon Alert G as in 2G, 2.5G and 3G. The generations of mobile networks. O cially there are only 1G, 2G & 3G, but several midpoints have been dened as 2.5G, 2.75G, etc. Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era Portable! Fits in a Briefcase Sparse cellular network Voice calls only Costs more per call than a pay phone Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era Candy Bar Era 1970 1980 1990 Mobile Evolution 2000 2010 Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • The Candybar Era GSM, CDMA, TDMA, iDEN More cellular towers Less power needed, much smaller Better voice quality Added SMS Still just a phone Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era Candy Bar Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010 Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • The Feature Phone Era GPRS, HSCSD, WiDEN Data-capable devices Addition of Mobile Web Camera phones & MMS Mass adoption as airtime rates lower Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era Candy Bar Era Smart Phone Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010 Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • The Smart Phone Era GPRS, HSDPA, WI-FI The Mobile Platform becomes key Email a primary driver in sales A push for Push Notications Very gadgety Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
  • Brick Era Touch Era Candy Bar Era Smart Phone Era Feature Phone Era 1970 1980 1990 Mobile Evolution 2000 2010 Copyright 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.