Mobi sysstem 2 account 1112 x
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Lee Aase Chancellor, Social Media University, Global (SMUG)
March 6, 2014
Twitter:Social Media’s Gateway Drug
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Today’s Presentation is brought to you by the number
1.9 x 1010
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Basic Social Media “Food Groups”
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Agenda
• The Origins of Twitter
• The Bad and The Ugly
• The Good
• Creating Your Account
• Practical ways to use Twitter
• Twitter Lingo
• Twitter Chats
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The Bad and
the Ugly
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Fun with the SEC
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Crowdsourcing #Fail
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Perils of Multiple Accounts
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Tasteless Hashtag Spamming
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Job-Killing Tweets
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Mischief Making
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Genuine Hacking
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Genuine Cluelessness
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@ instead of D
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Rep. Weiner and the Speed of Twitter
• “Problematic” tweet - May 27, 2011
• June 1 - claimed account had been hacked
• June 6 - Press conference apologizing
• June 16 - Announced resignation
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What’s the Real Risk of the Bad and the Ugly?
• 400 million tweets are sent every day
• Twitter has 500 million users
• In this section we have discussed 19 bad examples
• Assuming there are 1000x as many actual bad cases
• 99.996% have a good experience
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Categories of the Bad and Ugly
• Mistakenly tweeting from wrong account
• Public tweet when D was intended
• Backfiring campaigns
• Joking about serious matters or tragedy
• Hashtag spamming
• Lack of awareness of news developments
• Real hacking (e.g. Burger King)
• Stupid statements
• Adding deception to one of the above
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Major Life Lessons in Twitter
Pause before Posting
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Major Life Lessons in Twitter
Social Media raise the cost of bad
behavior
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The Good
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Marketing Genius
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Case Study: Listening and Connecting
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Connecting with Fans
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Deals from Dell
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Me: I’m going to be there Tuesday for this conference. (asae.center.or/hcc) on a panel RU available late pm?
Me: Are you based in Baltimore?
Me: I’m flying out Tues at 6:45 p.m. Any avail in the later afternoon? I think my panel is done about 2:30
IRL Meetings
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Me: Not sure when I’m next in TC...will check when I get back home later tonight
Me: As per my call, I have a good social media day that would connect with another interesting story. Call 507-xxx-xxxx or my cell 507-xxx-xxxx
Journalist Interactions
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Making Ads Engaging
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Becoming a “Go-To” Resource
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Categories of the Good
• Listening
• Qualitative research on a quantitative scale
• Establishing thought leadership
• Connecting with others who have shared interests
• Adding engagement to other communications
• Creating marketing channels
• Building relationships
• Serendipity
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SMUG Thesis #31:
Unforeseen implications of social media are more
likely positive than negative
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Creating and ConfiguringYour Twitter Account
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Edit Your Profile
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Change Header
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Update Website and Bio
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Bio and Disclaimer
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Text Messaging or Apps
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Manage Notifications
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Don’t Protect Tweets
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Searching for Tweeps
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Popular Accounts
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Interacting in Twitter
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John’s First Tweet
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My Retweet
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My Reply
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Leading Text in Replies
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Direct Messages (Or Not)
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Safer Direct Messaging
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Mobile Notifications
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Twitter Distinctives and Additional Lingo
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• Facebook is primarily for strengthening existing connections (or reconnecting) with your friends.
• Twitter enables you to connect with people who have common interests. For the friends you don’t know yet
• Protecting tweets is possible but counterproductive in most cases
Twitter vs. Facebook
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• Twitter is a micro-blogging platform.
• Limited length reduces writer’s/artist’s block
• Blogs provide opportunity for more thoughtful reflection and development
• Tweeting = great way to take notes on a live event AND spread word about it
• Blog = platform for review/synthesis
• Twitter = great for spreading word about posts
Twitter vs. Blogs
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• “Brevity is the soul of wit” - and of Twitter
• No expectation to read and respond to everything
• Conversations open and discoverable
• Direct messages can reach recipients with priority and privacy
• Blocking or unfollowing punishes abuses
5 Reasons Twitter is better than email
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• Have u seen how ppl txt? U can pack lots in via abbrev
• URL shorteners let you link to Web sites with more information
• URL shortening now built into Twitter site
What can you say in 140 characters?
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• This: http://socialmedia.mayoclinic.org/2011/06/27/tweetcamp-vi-on-wednesday/ becomes
• This: http://bit.ly/moyByI - or a slightly longer but customized version
• http://mayocl.in/TweetcampVI
URL Shortening Example
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• Prospecting tool: panning for relevant nuggets in the 400 million-tweet stream
• Enable easy gathering around an event (real-life or virtual) or a topic of interest
• Create a hashtag simply by using it in a tweet: no permission required
#Hashtags
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• Search for terms that interest you on Twitter
• See who is saying interesting things
• Follow them
• See Twitter’s recommendations
• Start tweeting so others can find you
Finding “Tweeps”
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• Consider following those who follow you. Following does not mean endorsement
• Don’t “Protect” updates
• When people mention you, reply (@) to them. If they D, respond in kind.
• Re-Tweet (RT) to credit sources, help followers find interesting tweeters.
• Publicly thank those who help you. Admit mistakes.
• Don’t conceal work affiliation
Building “Tweet Cred”
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• Tweetchat.com
• Tweetdeck
• Apps for smart phone or tablet
Other Sites/Tools to Explore
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Your First Twitter Chat
• Be sure to include #SMUG in all tweets
• Compose a tweet introducing yourself
• Tweet your questions
• Tweet something you learned about Twitter today
• Follow others you know as you see their tweets in the stream
• Create a list
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Resources for Further Learning
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Next session is April 29
Social Networking: From Facebook to LinkedIn and
Beyond